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There comes a time when you look at your world and you say, its time to move on. The memories are great and it was a good experience but something has changed. The Bug triage is not as interesting as it used to be, the conference calls have lost that special meaning, the company meeting just seems silly and  the confidence and optimism for the company is just harder to fathom. I also feel that I know more than the many of the people who are senior to me as well which is a definite signal that its time.

Both my co-blogger Neema and myself  have already left MS months ago and weeks ago respectively. I join the ranks of the 5+ years of ex-Microsoft folks to "do something different." I could still post here but most likely I will post here at YumYum blog.

I will follow my passion for gaming in Asia further in Beijing. What started for me as a Regional Xbox Business Manager in Singapore will now morph into something else in China for games and entertainment. My friend Paul Denlinger sums it up best in his blog post over at ChinaVortex.

America used to be a much more entrepreneurial country, now it is overly regulated, overly expensive, overly specialized, overly structured and overly corporate. In order to be competitive again, the entire society and culture will have to make major adjustments. The road will not be a smooth one.

That is why the smart entrepreneurs, like Gage, start their businesses in China.

In this new globalized world, China has become what America used to be.

 

 China has become the New California for Americans...and there are many of us ex-MS folks already here in China forming companies and making the local ones better.

 

so, goodbye. 

 

My goodbye MS letter that i sent out.  (the second time I left) 

Good luck and good bye. Its been an honor working with you all and I hope we can work together again in the future. I really like some of the things that MS does and stands for and I hope you can all continue to make that happen. MS probably has the largest number of smart people in any company anywhere – just ask any of us ;)

 

Thank you DaveVR, Harry Shum, Alan Bowman and Sun Shaw for letting me follow my passion for games. Most of all I would I would like to thank my team in Casual Games both here and there for making this the best year of them all.

 

My last day is Sept 2 while most of you are in the Thailand offsite. Feel free to have a beer for me at Soi Cowboy with some of the Katooey

 

Take care

 

Frank Yu


 

 

If you want to connect:


Linkedin

http://www.linkedin.com/in/frankyu

and of course facebook

 http://www.facebook.com/profile.php?id=607648416  

You can find me and other former colleagues on FaceBook in the MS Alumni in Asia Group

http://www.facebook.com/group.php?gid=5705900361

 

or at the Beijing Zhonguancun Technology Startup Group

http://www.facebook.com/group.php?gid=5504465643

 

For those of you on the China Gaming newsletter, I may continue it here

http://www.facebook.com/group.php?gid=5228767003

 

 

The mandatory Recap – yes, I’m damn proud of these

 

Its been an interesting 4 years 11 months. This is the second time that I have left.

7 x managers., 9 x different teams, 2 x countries.

I’ve been an FTE, a VR, a CS, an FTC and an FTE again

 

1 x Console Launch of Xbox V1 in 4 countries (3 price drops in region, 4 bundles created)

Hong Kong,

Singapore,

Korea,

Taiwan

HED Sales and Marketing oversight on India and China

 

1 x MS Patent for Hierarchical Carousel Interface

http://appft1.uspto.gov/netacgi/nph-Parser?Sect1=PTO2&Sect2=HITOFF&p=1&u=%2Fnetahtml%2FPTO%2Fsearch-bool.html&r=1&f=G&l=50&co1=AND&d=PG01&s1=%22hierarchical+carousel%22&OS="hierarchical+carousel"&RS="hierarchical+carousel  

 

1 x Publication

Kelvin Cheng, David Vronay, Frank Yu: Interaction design for the media pc.

77th ACM Symposium on User Interface Software and Technology (UIST 2004 Symposium),

 Association for Computing Machinery, Inc. (ACM), James A. Landay (Program Chair),

Companion to Proceedings, pp 5-6. 2004. ISBN 1-58113-957-8.

 

3 x Shipit Awards in 3 years Thanks Todd and Paul

l          IE7

l          Media Center TV (smart thumbnail)

l          Media Center Extender (Transrating)

 

PM for ATC’s first Tech Transfer in 2004 . Hierarchical Carousel User Interface Design from MSRA ACID to Windows Shell Team

 

1.5 Games Shipped

 

PM for ATC’s first game, first MS game team in China, (first consumer product) designed and created in China for global distribution (one of the fastest games shipped from design to RTM)

 

1) Rock Paper Scissors with the first Messenger game sim ship in 33 countries. Thank Debbie, Bulent, and Hakim for being our pilot on your phases

Austria

Switzerland*

Germany

Australia

Canada*

UK

Ireland

Malaysia

New Zealand

Philippines

Singapore

United States*

South Africa

Argentina

Chile

Spain

Latin America

Mexico

Belgium*

France

Indonesia

Italy

Japan

Korea

Netherlands*

Brazil

Turkey

Taiwan

Hong Kong

China

India

 

l       game released in multiple languages in this market

 

2) ZPA Chess AI Integration

First AI integration of a multiplayer Web Chess game into a single player game for MS Casual Games

 

 

 

My ThinkWeek papers (FTEs only)

 

Why MS should consider acquiring Facebook (brand new – I won’t see the feedback)

http://thinkweek2/Details.aspx?subId=1507

 

ACORN: MS Alumni and Seed Venture Initiative (brand new – I won’t see the feedback)

http://thinkweek2/Details.aspx?subId=1508

 

Eight of the Billion Users: Decoding China’s Next Generation  ( A winter 2007 and Ad Astra favorite) (BillG commented)

http://thinkweek2/winter2007/details.aspx?subId=1150  

 

Connecting One Billion Gamers: Creating a unified entertainment experience in China  (BillG commented)

http://thinkweek2/winter2007/Details.aspx?subId=1151  

 

One Billion Gamers Service Pack 1: A high level action plan for redefining entertainment in China (BillG commented)

http://thinkweek2/winter2007/Details.aspx?subId=1203

 

Opening the Online Pandora’s Box: Unleashing 4 structured derivative based services in the online market (this was before anyone heard of the #1 game in China Zhengtu Networks)

http://thinkweek2/winter2007/Details.aspx?subId=1208

 

One Billion Gamers: Redefining Digital Play in China (BillG commented)

http://thinkweek2/spring2006/Details.aspx?subId=708

 

The Light Revolution

http://thinkweek/Winter2005/Lists/Papers/DispForm.aspx?ID=319

 

1 x Blog

http://blogs.msdn.com/acid49/default.aspx

 

 

 

I just recently ran into this article from Dan Brody's Google News Reader on FaceBook (ironic). To be fair, MS has not really won as much as it has improved its position from years past. For the most part, the changes described below are tangible and really has made a big difference. In some ways, the MS model for China relations could be a blueprint for other foreign companies wanting to do business here. At least its not as bad as Yahoo China's response and business model.

Who remembers Red Flag Linux? Born during the dot-com boom and officially financed and adopted by the Chinese government, Red Flag Linux was supposed to be China’s answer for avoiding the double-team of Windows and Microsoft Office that dominates the rest of the world’s PCs. In some circles, the potential spread of Red Flag Linux in the world’s most populated nation was even hailed as a critical sign that Microsoft was not going to be able to spread its domination of the software market to the rest of the world.

However, Red Flag Linux has turned out to be little more than a key bargaining chip in a high stakes game of commerce between the Chinese government and the world’s largest software maker. Thanks to some major concessions on source code and a precipitous price drop, the Chinese government has now thoroughly embraced Windows and Office. And thanks to a major about-face in the way that it deals with piracy, Microsoft has also won over the Chinese people.

In April, Microsoft Chairman Bill Gates took a victory lap in China, and Fortune magazine’s David Kirkpatrick went along for the ride, writing an account of the trip and an excellent synopsis of Microsoft’s rocky path to success in China in a piece called “How Microsoft conquered China - Or is it the other way around?

 

This is the article linked to in the other article.

Today Gates openly concedes that tolerating piracy turned out to be Microsoft's best long-term strategy. That's why Windows is used on an estimated 90% of China's 120 million PCs. "It's easier for our software to compete with Linux when there's piracy than when there's not," Gates says. "Are you kidding? You can get the real thing, and you get the same price." Indeed, in China's back alleys, Linux often costs more than Windows because it requires more disks. And Microsoft's own prices have dropped so low it now sells a $3 package of Windows and Office to students.

...

"So with all this work," says Chen, "we start changing the perception that Microsoft is the company coming just to do antipiracy and sue people. We changed the company's image. We're the company that has the long-term vision. If a foreign company's strategy matches with the government's development agenda, the government will support you, even if they don't like you."

Microsoft put its money on the line, even inviting officials to help decide in which local software and outsourcing companies it should invest. So far Microsoft has spent $65 million, and it recently committed to an additional $100 million. Says Chen: "There was synergy, which we formalized, between the need of the Chinese economy to have local software capability and our need for an ecosystem of companies around us using our technology and platform."

At the same time, the Chinese government started thinking more like Microsoft: It required central, provincial, and local governments to begin using legal software. The city of Beijing completed its portion of the project late last year and now pays for software its employees - most of whom never adopted Linux - had previously pirated. (Microsoft won't say how steep a discount it offered the government.)

In another boost for Microsoft, the government last year required local PC manufacturers to load legal software on their computers. Lenovo, the market leader, had been shipping as few as 10% of its PCs that way, and even U.S. PC makers in China were selling many machines "naked." Another mandate requires gradual legalization of the millions of computers in state-owned enterprises. In all, Gates says, the number of new machines shipped with legal software nationwide has risen from about 20% to more than 40% in the past 18 months.

 

 Like or hate Microsoft, it will and can adjust to market conditions and public opinion.

 

ADDENDUM (Oct. 1) From the Silicon Hutong by David

Turning a Corner

In the space of four years, Mr. Chen ensured that the company reversed its slide with all of its critical audiences, not by micromanaging, but by catalyzing change in each problem area through personal attention and careful appointments of key managers.

Across China, the company began rebuilding its reputation with consumers, enlisting deeper support among the channel, getting key manufacturers to begin paying for pre-installed copies of Windows, reinvigorating its relationships with government across all portfolios and all levels, and making significant progress in its fight against piracy. The government's outspoken efforts to drive the adoption of Linux have faded, and the company is getting more credit for its R&D.

Internally, Mr. Chen pulled the company together by installing experienced, China-savvy leadership in each department. He built a bridge between Redmond and the "sub" in Beijing through increased contacts and an all-out effort to educate headquarters in the challenges - and opportunities - the company faced in China, while at the same time proffering solutions rather than making excuses.

After Tim

To credit Mr. Chen alone with all of the improvements in Microsoft's fortunes in China over the last four years may be stretching the point. But as my father was fond of pointing out, a fish stinks from the head. At the very least, Mr. Chen was a critical agent of change, applying effort and attention in those places where he saw that properly-applied effort would help turn specific problems around.

What he left behind was a company heading in a far different direction here than it was when he found it, with the people and systems in place to continue that momentum. Assuming Microsoft can choose a successor (whom, for the moment, remains The Player to be Named Later) with a vision that will ensure Microsoft continues to address its problems and grab its opportunities in China, the company's future in the PRC looks bright indeed.

... 

By all rights, Mr. Chen's efforts at Microsoft should have won him greater rewards and opportunities inside the company. In all likelihood, that was not in the cards. Growth for Microsoft is now a matter of adding and acquiring new businesses, and the company's senior leadership is fairly set in place. Mr. Chen's growth opportunities at Microsoft would probably have been largely limited to growing the China business incrementally. That's not a bad opportunity, but it's probably not the sort of thing to keep a guy with solid entrepreneurial/intrapreneurial instincts happy for long. Having to fly economy class on trans-Pacific business trips probably didn't help.  (haha so true)

 

 

-Frank Yu 

China'sFuture MySpace crowd

When Facebook opened up their platform to developers and application hobbyists a few weeks ago, they opened up the platform to more than just the geekcore for tools and widgets, they also opened it up to the Friendster, MySpace and LinkedIn refugees who never thought of going onto facebook until recently like myself. I was quite surprised at how many friends were already on the network and how rich the features and gadgets selection really were. People who were not on the other social networks were quite open and chatty on FaceBook.

I tried to find some of my friends from the game industry and found out that it was actually quite hard to connect with them since they were not on the service at all. I then realized why after some thought. The Video Games industry is quite young and many of the most smartest and senior people in this industry never went or finished college. Like journalism before they had journalism schools and the film industry before film majors, MBAs and Lawyers flooded it, the games industry was started by folks who loved  games and created them at home or in small startup companies but did not go to college. Since FaceBook started from campuses (particularly Harvard and the Ivy league), there is a distinct class similarity in the current population of Facebook. As FaceBook becomes more popular and the games industry requires academic credentials, this underrepresentation of the games industry will probably lessen. FaceBook will continue to grow since as my friend Jason of Virtual-China (currently banned by China due to links to Shanxi slave brick scandal) describes it..."its too public" (spoken like a true Brown University graduate).

This paper explains it much better. Great essay on the real divisions within American Society.

 "

When MySpace launched in 2003, it was primarily used by 20/30-somethings (just like Friendster before it). The bands began populating the site by early 2004 and throughout 2004, the average age slowly declined. It wasn't until late 2004 that teens really started appearing en masse on MySpace and 2005 was the year that MySpace became the "in thing" for teens.

Facebook launched in 2004 as a Harvard-only site. It slowly expanded to welcome people with .edu accounts from a variety of different universities. In mid-2005, Facebook opened its doors to high school students, but it wasn't that easy to get an account because you needed to be invited. As a result, those who were in college tended to invite those high school students that they liked. Facebook was strongly framed as the "cool" thing that college students did. So, if you want to go to college (and particularly a top college), you wanted to get on Facebook badly. Even before high school networks were possible, the moment seniors were accepted to a college, they started hounding the college sysadmins for their .edu account. The message was clear: college was about Facebook.

Most teens who exclusively use Facebook are familiar with and have an opinion about MySpace. These teens are very aware of MySpace and they often have a negative opinion about it. They see it as gaudy, immature, and "so middle school." They prefer the "clean" look of Facebook, noting that it is more mature and that MySpace is "so lame." What hegemonic teens call gaudy can also be labeled as "glitzy" or "bling" or "fly" (or what my generation would call "phat") by subaltern teens. Terms like "bling" come out of hip-hop culture where showy, sparkly, brash visual displays are acceptable and valued. The look and feel of MySpace resonates far better with subaltern communities than it does with the upwardly mobile hegemonic teens. This is even clear in the blogosphere where people talk about how gauche MySpace is while commending Facebook on its aesthetics. I'm sure that a visual analyst would be able to explain how classed aesthetics are, but aesthetics are more than simply the "eye of the beholder" - they are culturally narrated and replicated. That "clean" or "modern" look of Facebook is akin to West Elm or Pottery Barn or any poshy Scandinavian design house (that I admit I'm drawn to) while the more flashy look of MySpace resembles the Las Vegas imagery that attracts millions every year. I suspect that lifestyles have aesthetic values and that these are being reproduced on MySpace and Facebook."

The implications for China is even larger. Already there are two main groups of Chinese youth. The educated elite who are going to top universities in China and abroad and everyone else who has to work in restaurants, factories, the army and your local store. A MySpace China may be great idea on paper but what China really needs is a restricted FaceBook type social network to filter out the great masses yearning to climb. As harsh as that sounds, many of the urban fashions and trends seem more and more to identify or remake the haves (few and powerful) from the havenots and wannabees (huge and grumbling). It would seem that the Chinese Internet, like modern Chinese society is fast becoming more bifurcated on class, education and income far faster than disparity in the US or Europe.

 

-Frank Yu

 

 

 

Simple, Easy, Fast and Fun. Like a breathmint for your mind. That's why casual games continue to grow.

 

The ATC Casual Games team is proud to announce the launch of of Rock Paper Scissors for Messenger in China (and the whole world).
 
-The first game developed end to end (design and features) by MS in China for China and the world
-The first global sim ship (over 30 countries on launch) of a Messenger Game ( this means its in almost in 15+ languages including Chinese)
-Already #3 one day after launch on June 15. (marketing and advertising starts this Monday June 18th)
-Already has an ad sponsor
-Added BOLD functionality for subsidiary customization
-Built for easy skinning and theme changing
 
Give it a try now...its free on your Windows Live Messenger Game dropdown. You can play friends in different countries as well.
 
-Frank Yu
 

On behalf of Carbonated Games ATC and Redmond and the Messenger Games team, I’m pleased to announce that today we launched Rock Paper Scissors for Messenger as our first global sim-ship of a Messenger games title in over 30 markets:

 

 

Austria

Switzerland*

Germany

Australia

Canada*

UK

Ireland

Malaysia

New Zealand

Philippines

Singapore

United States*

South Africa

Argentina

Chile

Spain

Latin America

Mexico

Belgium*

France

Indonesia

Italy

Japan

Korea

Netherlands*

Brazil

Turkey

Taiwan

Hong Kong

China

India

 

* game released in multiple languages in this market

 

Rock Paper Scissors is free to customers running a supported version of Windows Live Messenger with a valid passport.  The game will be offered in the Games dropdown in the Messenger conversation window, filtered to the locale that matches the customer’s passport country settings.   

How to Play

Log in to Messenger, open a conversation window with a buddy, and select Rock Paper Scissors from the games dropdown.

 

Description

MSN Games is delighted to introduce Rock Paper Scissors, a new game for Windows Live Messenger that lets players play against their friends in real time. Easy to learn and super addictive, RPS allows friends to play against each other in the classic playground game known and played all over the world.

RPS is designed for two-player competitive game play and offers a fast and simple approach to start playing immediately.

 

Features

Rock Paper Scissors can provide you and your friends with a few minutes of fun or as an effective online decision tool.

  • Easy and ready to play start up with average games taking less than 5 minutes
  • Fun and colorful animation and sounds
  • Global release to over 30 markets. Now you can play friends online around the world
  • Players can use the random function to break up patterns and the play history screen to uncover them
  • Addicting and fast game play makes it easy to play just one more game

Rock Paper Scissors for Windows Live Messenger is a perfect way for friends and family to share a popular pastime even when they are miles apart!rank

 

 In the ongoing debate of asking if China can make software the answer is an obvious and unequivocal yes. China can produce more software engineers and millions of lines of code in a few months than some Western countries can in years. Strip out the foreigners, overseas Chinese, and Chinese returnees who came back from school and work in the US from this process and the answer is probably no. The question to ask is if China can produce original and innovative software products that are more than localized versions of overseas products the answer is a big ambiguous maybe.

In some ways, the game industry in China in terms of technology and design can be described as derivative or outright clones of Taiwanese, Korean, Japanese or American games. In a few years, China will develop its own killer genres and platforms but its not going to be this year. However, in the business and deployment aspect of games (which aside from military is probably the most advanced software product in China), China has forged new and innovative schemes that cater to the local market preferences and economic means. in fact,the business and deployment model for games may be more advanced in China than in the west for casual and MMORPG games. The server loads of Chinese online games will dwarf the peak concurrent user stats of US based game servers.

So why is the business end more advanced than the technological end? Because the market had to be more innovative or the market never would have been created. Licensing and cloning was the lazy way out for innovation in game design. 

 The conference board report below is quite dead on about describing China's HR challenge. It seems even more applicable to the software and game industry as well.

 -Frank Yu

 

 

Found via Talent in China Blog 

Bridging China's Talent Gap

Feb. 21, 2007

The number of young people earning university and graduate degrees in China is increasing rapidly, raising the human capital and the quality of China's labor force. However, these newcomers to the workforce often lack the practical experiences and softer creative and leadership skills required in the business world, notes an Executive Action report from The Conference Board.

One of the main problems is China's educational system, which relies too heavily on memorization. Companies need people with creative writing and speaking skills, teamwork skills and leadership ability, which are not yet taught well in most of China's universities and graduate programs.

China's rapid economic growth — the fastest in the world for the past quarter century — is fueling extensive foreign investment, with many companies setting up branch offices, regional headquarters, and factories in the country. One effect of this economic transformation is that demand for highly talented employees in China, especially people with local and international managerial skills, now exceeds supply, which is driving up some of the compensation packages for top talents and managers to global levels.

"Making the talent search more difficult is the fact that the more experienced managers are in short supply and command high salaries," says Judith Banister, Director of Global Demographics at The Conference Board. Banister co-authored the report with David Learmond, Executive Fellow and Program Director for The Conference Board Asia-Pacific Council on Talent, Leadership Development and Organizational Effectiveness. "For multinationals, it is now a challenge not only to recruit the best people, but also to develop and retain them," says Banister, who is based in Beijing.

Young Adult Population Shrinking

China's population is aging rapidly, but the expanding number of people aged 40 and over is not well educated and does not constitute an adequate pool of talent for companies. Conversely, the number of people in their 20s and 30s is shrinking over time, but this is where the talents are located in China today.

Fortunately, China's steep fertility decline has been accompanied by a sharp rise in the "quality" of children in terms of improved health, chances of survival, and levels of educational attainment. These young people are often hungry for responsibility, position, and the trappings of success in order to support not only themselves, but also their aging and large extended families.

Says Banister: "A lot of young Chinese managers bear this burden and will readily move between employers in order to get a bigger salary, more status and more opportunities. This is one of the reasons why staff turnover rates are often very high in China."

China's Education System Still Evolving

The Chinese government knows it must increase the number of educated people if it is to compete economically. The fact that a lot of young people want to work for multinationals — mainly because of the high status it gives them — has persuaded some multinationals to forge links with universities to bring about change that otherwise might happen very slowly. In some universities, this approach has been well received and multinationals are reporting success in getting whatever skills they want.

"It is an approach that should be mutually beneficial because it allows students to be trained in a way that is useful to the multinational," says Banister. "Those students then have a fast track into a job with that multinational when they graduate." However, the practice sometimes falls short of this expectation as there is still a strong tendency for the university system to rely on "learn by rote" techniques. "Teamwork and creativity are qualities still in short supply among Chinese managers," says Banister.

Bridging China's Talent Gap…

Positive qualities of educated Chinese workers:

  • Young, bright, urban.
  • Recently educated at university.
  • Eager to work for multinationals or for top domestic companies.
  • Hard working, ambitious and dedicated.

Common problems:

  • Foreign-language skills, especially spoken English.
  • Education often too theoretical rather than practical.
  • Inexperienced, but expect good salaries and rapid advancement.
  • Frequent job-hopping (with annual talent turnover in some companies 10-30%.)

Source: Bridging China's Talent Gap
Executive Action No. 221, The Conference Board

 

Here is Frank Mulligan's take on it

The report was completed by two pretty serious heavyweights, with specific knowledge of China, so it is worth reading. But if you don't have the time here is a bulleted summary, with additional background data of my own:

 
  1. The authors of the report are David Learmond, th