Meet the adCenter team at SES San Jose
Heads-up all you SES fanatics. SES San Jose is a mere week or so away. Members of the Microsoft adCenter team will be there and we want to meet you. Stop by our booth to say hello, and be sure to stop by the sessions where Microsoft folks are speaking. You can find out more about our speakers on MSN Advertising.
Hope to see you there!
Carolyn
adCenter Community Team
Day 1—August 7
Social Search Track
9:00 A.M. – 10:30 A.M.
Social Search Overview
Search engines are tapping into human knowledge more widely through tagging, click-through tracking, search history features, and other methods. Learn about the social search revolution that's underway.
MSN Speaker: Ramez Naam, Director of Program Management, Windows Live Search
Advanced Advertising Track
11:00 A.M. – 12:30 P.M.
Does Demographic Targeting Matter?
Want to target only women, teens, or men searching for a particular topic?
Demographic targeting is no longer just a promise to search advertisers. Microsoft now offers the ability to anyone. This session will look at the Microsoft adCenter system and how well it is working.
MSN Speaker: Jed Nahum, Director of Product Management, Microsoft adCenter
Stats and Research Track
4:00 P.M. – 5:30 P.M.
The Search Laboratories
Most of the major search engines have research units and live testing grounds for new products and features. In this session, you'll learn about these laboratories and how some products go from the lab to the consumer.
MSN Speakers: Ashok Chandra, General Manager of Search Labs, Windows Live Search; James Colborn, Product Manager, Microsoft adCenter.
Day 2—August 8
Advertising Track
3:30 P.M. – 5:00 P.M.
Meet the Search Ad Networks representatives from major search engines that sell paid listings and other search advertising discuss new aspects to their programs and answer questions from the audience.
MSN Speaker: Doug Stotland, Group Product Manager, adCenter
Issues Track
3:30 P.M. – 5:00 P.M.
Search Engines: Friend or Foe?
Are search engines leeches? So they steal content and clients? Or do they provide a valuable service in driving valuable traffic to sites? Panelists discuss the issue from all the angles.
MSN Speaker: David Jakubowski, General Manager, Microsoft adCenter
Day 4—August 10
Organic Track
9:00 A.M. – 10:15 A.M.
Meet the Crawlers
Representatives from major, crawler-based search engines cover how to submit and feed the engine’s content, as well as answer questions related to ranking well and being indexed.
MSN Speaker: Ramez Naam, Director of Program Management, Windows Live Search
Variety Pack Track
9:00 A.M. – 10:15 A.M.
Search APIs
Major search engines offer application programming interfaces that let you tap into search results, ad listings, ad management systems and more. This session looks at APIs that are available, and how you might use them.
MSN Speaker: Perry Stoll, Lead PM, Windows Live Search
Organic Track
10:45 A.M. – 12:00 P.M.
Search Engine Q&A on Links
Have questions about links? In this session, search engine representatives provide answers to the audience. Attending the other link-oriented tracks will help prepare you to participate fully in this one.
MSN Speaker: Ramez Naam, Director of Program Management, Windows Live Search
