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Thursday, August 28, 2008 12:00 PM

Microsoft Content Ads FAQ

With Microsoft Content Ads Beta (available in the U.S.), you can place content-targeted advertisements on relevant web pages across the Microsoft network and partner sites, including WSJ.com , FOX Sports , MSN Entertainment , RunnersWorld.com , and more. We'll be blogging about Content Ads more frequently here so that you have the information you need to participate. Earlier this month we shared Top 5 Best Practices for Microsoft Content Ads – today we have 3 Frequently Asked Questions about...(read more)
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Tuesday, August 05, 2008 7:11 AM

Top 5 Best Practices for Microsoft Content Ads

Microsoft Content Ads Beta , available in the U.S., places content-targeted advertisements on relevant web pages across the Microsoft network and partner sites including WSJ.com , Barrons.com , FOX Sports , MSN Entertainment , MensHealth.com , RunnersWorld.com , and more. Participating in Content Ads could increase your adCenter impressions and clicks; here are some best practices to make the most of your Content Ads campaigns. 1. Customize your ad copy for contextual advertising Keep in mind users...(read more)
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Monday, July 07, 2008 9:55 AM

Microsoft partners with Rodale to provide contextual and paid search advertising for health and wellness web sites

Today Microsoft and Rodale Inc. announced an agreement in which the two companies will collaborate to deliver relevant advertising to Rodale's portfolio of branded health, wellness and fitness Web properties. Under the agreement, Microsoft becomes the exclusive third-party provider of contextual and paid search advertising for Rodale's online network, including its key brands MensHealth.com , WomensHealthmag.com , Prevention.com , RunnersWorld.com and Bicycling.com . The contextual advertising...(read more)
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Tuesday, April 01, 2008 4:48 PM

adChamps 2008 Interview: Jennifer Slegg

In this week's video edition my sit down with SEM and Contextual Advertising guru, Jennifer Slegg.  We had the opportunity to sit down and discuss her background, views on the industry and other SEM/Contextual gems.  Be sure to check out Jennifer's blogs a http://www.jenniferslegg.com/ and http://www.jensense.com/.

 Watch the interview:

http://www.adcentercommunity.com/blogs/advertiser/archive/2008/04/01/adchamps-2008-interview-jennifer-slegg.aspx

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