Now that we’ve covered some of the reporting basics , let’s discuss some useful reports and things to look for in those reports to help point out trends and find areas for account growth. Ad performance report CTR - The ad performance report is a valuable report to run on a regular basis because it can help you to point out which ads are not performing. Having underperforming ads in your account can pull down the quality and CTR of your campaigns and cause them to cost more. So, if we run an ad performance...(
read more)
