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Sign up to test the adCenter Add-in Beta for Excel 2003

We've heard from many of you that you'd like to try the adCenter Add-in Beta for Excel with Excel 2003. Good news - we're now piloting a new version of the Add-in that's compatible with Excel 2003. If you're interested, fill out our interest form . The new 2003 version has all the same features as the 2007 version, including: Keyword Extraction: extract a list of popular keywords from a specified Web site. Keyword Suggestion: generate a list of relevant keywords based on a list...(read more)

Sign up to test the adCenter Desktop Beta

We're piloting a new campaign management application, the adCenter Desktop Beta , that enables you to manage your adCenter accounts and campaigns from your desktop. The adCenter Desktop Beta allows you to: Quickly navigate through multiple accounts Copy and paste keywords, negative keywords, match types and bid amounts from the adCenter Add-in for Excel into the Desktop application Bulk edit multiple items at once (bid prices, destination URLs, ad group targeting, etc.) —within or across groups...(read more)

Announcing the adCenter Desktop Beta

This morning during his keynote at SMX Advanced, Kevin Johnson, President, Microsoft Platform & Services Division, mentioned a new adCenter tool we're piloting called the adCenter Desktop Beta. The adCenter Desktop Beta is a free tool that enables advertisers and agencies to bulk manage their adCenter accounts from a desktop application which can be uploaded to an adCenter account. This is the first time we've offered offline campaign management for adCenter customers.

With the adCenter Desktop you can:

• Quickly navigate through multiple accounts
• Copy and paste keywords, negative keywords, match types and bid amounts from the adCenter Add-in for Excel into the Desktop application
• Bulk edit multiple items at once (bid prices, destination URLs, ad group targeting, etc.) —within or across groups of items
• Create text ads
• Scan campaigns for editorial issues before uploading to adCenter
• Receive alerts on performance changes
• Upload changes to the adCenter user interface instantly with one click
• Save full-text Search results to a 'favorites' tab in adCenter desktop for future use

  

We developed adCenter Desktop in response to customer requests to have the ability to bulk manage their adCenter accounts quickly and easily with an offline tool. It also complements our other Paid Search offerings, including the adCenter Add-in for Excel tool we introduced last winter, by utilizing keyword research functionality to provide advertisers and agencies with maximum transparency into historical keyword performance in adCenter. And unlike other desktop management applications, adCenter Desktop includes the Creation Wizard, a tool that provides a step-by-step guide to create online advertising campaigns – from the selection of specific ad features to previewing the final ad copy. 

The adCenter Desktop is currently in beta. To be considered for participation in the adCenter Desktop pilot program, please fill out our interest form. When registering, be sure to click on "adCenter Desktop Beta" and "yes" to sharing your feedback with Microsoft.

Register to beta test the Microsoft adCenter Desktop Beta

We wanted to remind you about our interest form where you can sign up to participate in future Beta or Pilot Programs with adCenter. One of the products we're piloting right now is the Microsoft adCenter Desktop Beta (formerly known as ACE), a campaign management application where you can manage your adCenter accounts and campaigns from your desktop.

The adCenter Desktop Beta allows you to:

• Quickly navigate through your accounts.
• Bulk edit multiple items at once—within or across groups of items.
• Scan campaigns for editorial issues before uploading to adCenter.
• Expand keywords and optimize bids with built-in keyword intelligence tools.
• Upload changes to the adCenter user interface immediately with one click.

 

You can register for potential early access to beta test our desktop campaign management tool by filling out our interest form. When registering, be sure to click on "campaign management tools" and "yes" to sharing your feedback with Microsoft.