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Getting started with adCenter: creating campaigns

Logging in to adCenter for the first time can feel overwhelming. Where do I go? What do I do? No need to fear. We’ve put together a few things to keep in mind when maneuvering through the wonderful world of adCenter. This will be the first in a series of four posts that will explore the adCenter UI in order of campaign structure. Creating campaigns is your first step to getting started advertising with adCenter. It’s always a good idea to give your campaign a name that quickly summarizes what the...(read more)

Manual Pause vs. Budget Pause

Have you ever logged into adCenter to find that your account is on ‘budget pause’ and wondered “WHY?! Why does this keep happening”? Well read on to find out why!

adCenter has two ways to put campaigns on pause. With manual pause, you can pause the campaign by checking the box to the left of the campaign name and then selecting “Pause campaign” from the Actions drop down menu:

In this case, you’re in control. When you would like the campaign to resume, simply check the box to the left of the campaign again, but this time you’ll select “Resume campaign” from the Actions drop down menu. Your campaign will go back to an ‘Active’ status and your ads will begin to display again.

The other way for a campaign to be paused is what’s called “Budget pause”. In this case, adCenter has automatically placed your campaign on pause due to budget restraints. For example, let’s say you have a monthly budget of $1,500.00. If you have chosen to ‘spend until depleted’ and you have spent your entire budget by the 25^th of that month, adCenter will put that campaign on budget pause since you have no more money to spend for the month.

Your campaign can also go on budget pause on a daily basis, if you have chosen ‘divide across the month’ as your budgeting option. Using the $1,500.00 per month example, if you are spending $50.00 a day, adCenter will put your campaign into budget pause for the rest of the day so you will not overspend your monthly budget. If you find that your daily spend* is averaging more than your monthly budget divided by 30, adCenter will not refund you that amount. On the other hand, if your monthly budget has overspent by the end of the month, then adCenter will automatically refund you for the overage. For example, the monthly budget below is $1,876.93 and the campaign spent a total of $1,896.69. adCenter will refund the account $19.76.

Understanding the different pause features in adCenter can help you keep your campaigns running smoothly. Good luck with your campaigns! 

*If you find that your campaign is going over the daily spend frequently, consider lowering your daily spend amount by 15% and it should average out to be pretty accurate so you don’t deplete your monthly budget prematurely.