Have you ever gotten in your car and started driving without a destination in mind? If so, it probably wasn’t the most efficient use of your time. The same can be said of running search campaigns without using reporting. Reports are like the road map of the search highway. They can show you where you’ve been, and also where you are going, if you know how to spot the trends. This post is designed to give you some good tips on how to get the most out of that little "Reports" tab in adCenter...(
read more)
