We Have moved to www.adcentercommunity.com

adExcellence Tutorial Series: Editorial Guidelines

One of the more frequent support inquiries we get on a regular basis revolves around our editorial guidelines. It can be difficult to have to keep track of different sets of these guidelines across multiple advertising solutions. Luckily we've built some great content that can help you better understand our editorial process and guidelines as part of our accreditation program Microsoft adExcellence . This time around we are featuring our Editorial Guidelines tutorial that will help you understand...(read more)

Microsoft adCenter Add In For Excel - Keyword Wizard Tutorial

A few weeks ago we posted an overview video for the Microsoft adCenter Add In For Excel.  This week we follow up with an actual look at how to use the tool using the Keyword Wizard option.  The Microsoft adCenter Add In For Excel is a great option for anyone looking for additional keyword research tools.  The adCenter Add In For Excel can:

• Easily and quickly build out or expand keyword lists.
• Effectively plan keyword strategy based relevance, cost history, volume, demographics, geography, and more.
• Forecast monthly and daily keyword impressions and future trends.

For the complete series of tutorials and to download this free software, be sure to check out the Excel Add In page on the Microsoft Advertising site today.  In the meantime, check out an overview of the tool right here!

Have You Checked Out Microsoft adExcellence?

Managing a variety of different ad platforms can certainly be a challenge, and sometimes too much for anyone to even think about.  Knowing this, we've taken the time to develop some very helpful visual training videos and text based tutorials that can help you learn more about adCenter, and hopefully have you managing your campaigns more efficiently.  In addition, you can leverage that learning, to help you become Microsoft adCenter accredited.

Check out the adExcellence classroom and start learning more about how to get the most from your adCenter experience. Training materials are available that cover everything from getting started to an in-depth overview of our editorial policies. The training also prepares you for the Microsoft adExcellence accreditation exam, enabling you to increase your industry recognition and help improve the overall ROI for you and your customers. While the training can be helpful for all Microsoft adCenter advertisers, please note that the material is U.S.-centric and only available in U.S. English. 

As always, your feedback is critical to making sure we can evolve the program to meet the needs and expectations of our advertisers.  Don't hesitate to share your thoughts in our user forums or to reach out to me directly with your feedback. 

Stay tuned to the adExcellence web site and the blog for future announcements.

Keyword research with the adCenter Add-in Beta for Excel 2007

To follow up on Jason's post yesterday, where he highlighted the adCenter Add-in for Excel tutorial, I just wanted to follow up and remind you of a couple of the features you can access with the Add-in.

• Keyword Extraction: extract a list of popular keywords from a specified Web site.
• Keyword Suggestion: generate a list of relevant keywords based on a list you provide.
• Monthly Traffic: obtain monthly historical and future forecasted impression counts for keywords to gauge popularity and guide your keyword investment.
• Keyword Monetization: learn about clicks, impressions, position, click through rate, cost per click, and match type for a given time period.
• Search Buzz: Top Spiky Keywords (seasonality and spikes in popularity) and Top Frequent Keywords (trends for popular keywords).
• Geographic: learn location information and impression info by location to help with geographic targeting.

Check out Jason's tutorial, and visit the Excel Add In page on the Microsoft Advertising site to download the Add-in and review the product guide, installation guide, FAQ and features list.