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  • I am a Lead Program Manager at Microsoft. I work in the adCenter team on various initiatives like display ad targeting, adCenter analytics and data integration.

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February 2008 - Posts

World Wide Telescope
This piece of software is absolutely awe inspiring. I cannot wait for its release and for all of us to get our hands on it. I am talking about the World Wide Telescope . It is developed by Microsoft researchers and was presented at TED today. Amazing. Read More...
Posted: Thursday, February 28, 2008 11:03 PM by Amit Fulay | 9 Comments
Going to MIX08
I will be at MIX08 in Las Vegas beginning next Tuesday, March 4. Its my first time at MIX, so I am excited to see the keynotes by Ray Ozzie and Steve Ballmer. I am doing a demo of analytics with Silverlight about which I will blog more during MIX (in Read More...
Posted: Tuesday, February 26, 2008 8:43 PM by Amit Fulay | 1 Comments
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Engagement Mapping
Microsoft announced a new tracking standard to measure campaign performance today. Today the "last click" is attributed with the conversion that results in a somewhat broken view of campaign effectiveness. With engagement mapping, advertisers Read More...
Posted: Monday, February 25, 2008 5:01 PM by Amit Fulay | 2 Comments
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