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  • I am a Lead Program Manager at Microsoft. I work in the adCenter team on various initiatives like display ad targeting, adCenter analytics and data integration.

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How users perceive ad targeting...
The newly published TRUSTe report on consumer perception towards targeting has some interesting statistics. 71% of respondents were aware that their browsing history is collected for targeting purposes 40% of those polled are familiar with the term "behavioral Read More...
Posted: Monday, March 31, 2008 11:51 PM by Amit Fulay | 0 Comments
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