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Check this video. It is a commercial by Microsoft Digital Advertising Solutions as blogged by bringtheloveback The video shows the relationship between today's advertiser and today's consumer. It is funny.. The Break-Up Uploaded by Damon_Crepin-Burr
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The newly published TRUSTe report on consumer perception towards targeting has some interesting statistics. 71% of respondents were aware that their browsing history is collected for targeting purposes 40% of those polled are familiar with the term "behavioral
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Matthew Creamer in his article in Advertising Age questions the viability of Internet as a great medium for advertising. Here's the issue: The Internet is too often viewed as inventory, as a place where brands pay for the privilege of being adjacent to
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The new video site Hulu is out of private Beta and is now open to public. I am really impressed with this site. NBC and News Corp. have signed up lots of partners for some great content and the UX is absolutely amazing. I am not going to cover all the
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This report in NY Times talks about a new project named Canoe that brings together 6 of the biggest cable companies together to form an ad network. I have always imagined the set top box sitting in my living room as the best data collection point. It
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