http://blogs.msdn.com/afulay/atom.xmlCommunity Server2008-02-25T17:01:40Zhttp://blogs.msdn.com/afulay/archive/2008/04/08/8370141.aspx2008-04-09T01:02:41Z2008-04-09T01:02:41ZCheck this video. It is a commercial by Microsoft Digital Advertising Solutions as blogged by bringtheloveback The video shows the relationship between today's advertiser and today's consumer. It is funny.. The Break-Up Uploaded by Damon_Crepin-Burr...(<a href="http://blogs.msdn.com/afulay/archive/2008/04/08/8370141.aspx">read more</a>)<img src="http://blogs.msdn.com/aggbug.aspx?PostID=8370141" width="1" height="1">afulay@microsoft.comhttp://blogs.msdn.com/members/afulay%40microsoft.com.aspxhttp://blogs.msdn.com/afulay/archive/2008/03/31/8347498.aspx2008-04-01T09:51:24Z2008-04-01T09:51:24ZThe newly published TRUSTe report on consumer perception towards targeting has some interesting statistics. 71% of respondents were aware that their browsing history is collected for targeting purposes 40% of those polled are familiar with the term &quot;behavioral targeting&quot; 42% said they would sign up for an online registry to prevent advertisers from tracking them Now compare the above numbers with the following from the same survey 72% said ads are annoying if not relevant to their needs...(<a href="http://blogs.msdn.com/afulay/archive/2008/03/31/8347498.aspx">read more</a>)<img src="http://blogs.msdn.com/aggbug.aspx?PostID=8347498" width="1" height="1">afulay@microsoft.comhttp://blogs.msdn.com/members/afulay%40microsoft.com.aspxhttp://blogs.msdn.com/afulay/archive/2008/03/26/8338375.aspx2008-03-26T23:35:37Z2008-03-26T23:35:37ZThere is a nice post by Jigar, a Program Manager on our team that highlights the new features in adCenter Analytics Beta refresh. You can read it here . Please send us your feedback and questions....(<a href="http://blogs.msdn.com/afulay/archive/2008/03/26/8338375.aspx">read more</a>)<img src="http://blogs.msdn.com/aggbug.aspx?PostID=8338375" width="1" height="1">afulay@microsoft.comhttp://blogs.msdn.com/members/afulay%40microsoft.com.aspxhttp://blogs.msdn.com/afulay/archive/2008/03/20/8327687.aspx2008-03-20T22:06:01Z2008-03-20T22:06:01ZMatthew Creamer in his article in Advertising Age questions the viability of Internet as a great medium for advertising. Here's the issue: The Internet is too often viewed as inventory, as a place where brands pay for the privilege of being adjacent to content, like prime-time TV and glossy magazines relics of the pre-blog days when getting into the media game actually required infrastructure and distribution. He raises concerns around monetizability of social networks There are already tons of reasons...(<a href="http://blogs.msdn.com/afulay/archive/2008/03/20/8327687.aspx">read more</a>)<img src="http://blogs.msdn.com/aggbug.aspx?PostID=8327687" width="1" height="1">afulay@microsoft.comhttp://blogs.msdn.com/members/afulay%40microsoft.com.aspxhttp://blogs.msdn.com/afulay/archive/2008/03/19/8325790.aspx2008-03-19T18:23:00Z2008-03-19T18:23:00ZSilverlight Streaming is a Windows Live service that provides 10GB of free storage to host your media content and rich internet applications. At MIX08, a pilot program for injecting advertising into Silverlight applications was announced. The Silverlight Streaming ads pilot program is now open. You can nominate yourself for the program here: http://advertising.microsoft.com/publisher/sls This is a US-only program and the pilot will start in mid-April. The program is powered by adCenter Content Ads...(<a href="http://blogs.msdn.com/afulay/archive/2008/03/19/8325790.aspx">read more</a>)<img src="http://blogs.msdn.com/aggbug.aspx?PostID=8325790" width="1" height="1">afulay@microsoft.comhttp://blogs.msdn.com/members/afulay%40microsoft.com.aspxhttp://blogs.msdn.com/afulay/archive/2008/03/17/8307242.aspx2008-03-18T09:31:57Z2008-03-18T09:31:57ZWe launched a new community website named&#160; www.adcentercommunity.com This new site enhances the adCenter customer experience by providing a one-stop online community for advertisers, publishers and analytics users. You will find user forums and product specific blogs as well API documentation and tips/tricks. Having launched today, it is light on content, but overtime should serve as a valuable resource for the community. This new site consolidates all the previous adCenter blogs and forums...(<a href="http://blogs.msdn.com/afulay/archive/2008/03/17/8307242.aspx">read more</a>)<img src="http://blogs.msdn.com/aggbug.aspx?PostID=8307242" width="1" height="1">afulay@microsoft.comhttp://blogs.msdn.com/members/afulay%40microsoft.com.aspxhttp://blogs.msdn.com/afulay/archive/2008/03/12/8174926.aspx2008-03-13T01:22:00Z2008-03-13T01:22:00ZThe new video site Hulu is out of private Beta and is now open to public. I am really impressed with this site. NBC and News Corp. have signed up lots of partners for some great content and the UX is absolutely amazing. I am not going to cover all the features of the site here but I am definitely interested in the advertising model that they have and how it evolves over time. The site seems to be full of ads. Pre-rolls, banner video ads, overlays, they've got it all. Users have time and again voted...(<a href="http://blogs.msdn.com/afulay/archive/2008/03/12/8174926.aspx">read more</a>)<img src="http://blogs.msdn.com/aggbug.aspx?PostID=8174926" width="1" height="1">afulay@microsoft.comhttp://blogs.msdn.com/members/afulay%40microsoft.com.aspxhttp://blogs.msdn.com/afulay/archive/2008/03/10/8145449.aspx2008-03-11T08:48:41Z2008-03-11T08:48:41ZAccording to Guardian, these are the world's 50 most powerful blogs. One of my favorites, Techcrunch makes it to the third spot. How many of them do you have on your blogroll?...(<a href="http://blogs.msdn.com/afulay/archive/2008/03/10/8145449.aspx">read more</a>)<img src="http://blogs.msdn.com/aggbug.aspx?PostID=8145449" width="1" height="1">afulay@microsoft.comhttp://blogs.msdn.com/members/afulay%40microsoft.com.aspxhttp://blogs.msdn.com/afulay/archive/2008/03/10/8139768.aspx2008-03-11T02:29:53Z2008-03-11T02:29:53ZThis report in NY Times talks about a new project named Canoe that brings together 6 of the biggest cable companies together to form an ad network. I have always imagined the set top box sitting in my living room as the best data collection point. It knows about the shows I record, the ads that I skip over, my viewing habits, times and patterns. Its a goldmine of information that can be used for targeting. The opportunity is even more lucrative when you think about local advertising. An ad showing...(<a href="http://blogs.msdn.com/afulay/archive/2008/03/10/8139768.aspx">read more</a>)<img src="http://blogs.msdn.com/aggbug.aspx?PostID=8139768" width="1" height="1">afulay@microsoft.comhttp://blogs.msdn.com/members/afulay%40microsoft.com.aspxhttp://blogs.msdn.com/afulay/archive/2008/03/03/8014323.aspx2008-03-04T04:01:00Z2008-03-04T04:01:00ZGatineau is invitation-only. You can request an invite code here . Create a profile Once you have entered the invitation code, and clicked next, you are ready to start the installation process. Go to Analytics tab, you will see two icons: profiles and users. Click on the profiles icon to add the URL of the site you want to track. In other words, profiles are the sites you want to track. You can collect data on various sites separately through the profiles or you can combine data for two or more to...(<a href="http://blogs.msdn.com/afulay/archive/2008/03/03/8014323.aspx">read more</a>)<img src="http://blogs.msdn.com/aggbug.aspx?PostID=8014323" width="1" height="1">afulay@microsoft.comhttp://blogs.msdn.com/members/afulay%40microsoft.com.aspxhttp://blogs.msdn.com/afulay/archive/2008/03/03/8008865.aspx2008-03-03T23:09:00Z2008-03-03T23:09:00ZadCenter Analytics (aka Project Gatineau) Beta Update is now Live! Visit: http://adcenter.microsoft.com/analytics Some of the key Beta Update features are: Free analytics-only account. We listened to the customer feedback and have removed the $5 adCenter sign up fee. New tool for auto-tagging your web site Commerce ROI reports 3rd party paid search campaign import for Google and Yahoo! paid search campaigns Campaign timeline report Tree-map reports for Traffic and Inbound referrals Age-Gender composite...(<a href="http://blogs.msdn.com/afulay/archive/2008/03/03/8008865.aspx">read more</a>)<img src="http://blogs.msdn.com/aggbug.aspx?PostID=8008865" width="1" height="1">afulay@microsoft.comhttp://blogs.msdn.com/members/afulay%40microsoft.com.aspxhttp://blogs.msdn.com/afulay/archive/2008/02/28/7943642.aspx2008-02-29T10:03:39Z2008-02-29T10:03:39ZThis piece of software is absolutely awe inspiring. I cannot wait for its release and for all of us to get our hands on it. I am talking about the World Wide Telescope . It is developed by Microsoft researchers and was presented at TED today. Amazing. &#160;...(<a href="http://blogs.msdn.com/afulay/archive/2008/02/28/7943642.aspx">read more</a>)<img src="http://blogs.msdn.com/aggbug.aspx?PostID=7943642" width="1" height="1">afulay@microsoft.comhttp://blogs.msdn.com/members/afulay%40microsoft.com.aspxhttp://blogs.msdn.com/afulay/archive/2008/02/26/7914140.aspx2008-02-27T07:43:02Z2008-02-27T07:43:02ZI will be at MIX08 in Las Vegas beginning next Tuesday, March 4. Its my first time at MIX, so I am excited to see the keynotes by Ray Ozzie and Steve Ballmer. I am doing a demo of analytics with Silverlight about which I will blog more during MIX (in addition to the other sessions that i'll be covering). If you are going to be at MIX and want to chat about targeting, analytics or any of our other adCenter initiatives, please drop me a line. &#160; &#160;...(<a href="http://blogs.msdn.com/afulay/archive/2008/02/26/7914140.aspx">read more</a>)<img src="http://blogs.msdn.com/aggbug.aspx?PostID=7914140" width="1" height="1">afulay@microsoft.comhttp://blogs.msdn.com/members/afulay%40microsoft.com.aspxhttp://blogs.msdn.com/afulay/archive/2008/02/25/7897727.aspx2008-02-26T04:01:40Z2008-02-26T04:01:40ZMicrosoft announced a new tracking standard to measure campaign performance today. Today the &quot;last click&quot; is attributed with the conversion that results in a somewhat broken view of campaign effectiveness. With engagement mapping, advertisers can assign weights to different campaigns across search, display, mobile and get a complete picture on what led to a conversion. The Atlas folks have done some good studies on this and will be testing this metric with the advertisers. The official...(<a href="http://blogs.msdn.com/afulay/archive/2008/02/25/7897727.aspx">read more</a>)<img src="http://blogs.msdn.com/aggbug.aspx?PostID=7897727" width="1" height="1">afulay@microsoft.comhttp://blogs.msdn.com/members/afulay%40microsoft.com.aspx