Email v RSS, let us move on...

Email v. RSS in the Marketing Mix

Micro Persuasion — Sat, 22 May 2004 20:36:00 GMT

Alex Barnett, an Online Customer Experience Manager with Microsoft UK, has posted a matrix that compares the use of email and RSS for marketing. The chart links to many related articles and blog postings.

atmaspheric | endeavors » Email v. RSS in the Marketing Mix

TrackBack — Sun, 23 May 2004 03:22:00 GMT

atmaspheric | endeavors » Email v. RSS in the Marketing Mix

TimYang.com ::: aka alotofblather.com

TrackBack — Sun, 23 May 2004 09:46:00 GMT

TimYang.com ::: aka alotofblather.com

Robert Scoble comments

TrackBack — Sun, 23 May 2004 17:00:00 GMT

Robert Scoble comments

re: Email v RSS, let us move on...

Bill Flitter — Sun, 23 May 2004 23:57:00 GMT

Alex, this is the first explanation I've seen on Email vs. RSS where someone put it into an easily digestible format. Great work!

re: Email v RSS, let us move on...

Eric Scheid — Mon, 24 May 2004 09:13:00 GMT

another email negative:
The communications channel (ie. the customers email address) is in the hands of the marketer, not the customer, and once given can never be retrieved. Email address can then be passed on to "partners" and such, and eventually spammers.

RSS positive: no such dynamic is supported in the base architecture.

Additional Customer Pros and Cons

Jakob Nielsen — Mon, 24 May 2004 11:45:00 GMT

There are several additional positives for email from the customers' perspective. For example:

*) Easily forwarded to friends and colleagues.

*) Easy to add comments to forwards.

*) Easy to edit forwards to only include the info you want to show to your friend/colleague.

*) Can get fullly formatted newsletter in a medium that you are checking every day anyway.

(There are several more, but these were some of the points to come out of our recent usability study of how users deal with email newsletters, see http://www.useit.com/alertbox/20040217.html )

A negative for RSS for most mainstream users:

*) One more application to download and one more user interface to learn.

For expert users, email has the additional advantage that it can be filtered, sorted, and archived, but most users don't know how to do any of this.

The Shifted Librarian

TrackBack — Mon, 24 May 2004 07:39:00 GMT

The Shifted Librarian

Further Use of RSS for promotion delivery

Stuart Watson — Mon, 24 May 2004 12:59:00 GMT

With regards to Jakob comments:
RSS is integrated both via existing applications (Outlook) as well as through a web client. So no application to download or interface to learn. When my email bell goes off, it's email I need to respond to not another newsletter or spam. By the way, Bloglines allows me to forward, using email, an article I receive via RSS so how is that any different?

Fully formated email: Real Simple Shopping provides consumers with a personalized RSS feed of their favorite marketers email promotions. The fully formated marketer newsletter is available on the web site. The RSS feed provides a brief description of the promotion and in some cases the consumer can click directly to the marketer's site by-passing Real Simple Shopping.

Alex.. great stuff!

re: Email v RSS, let us move on...

Mark Baartse — Mon, 24 May 2004 13:51:00 GMT

Alex,

An inspired matrix, thanks for your insights (again!)

comparison of syndication and email for marketing

anil dash's daily links — Mon, 24 May 2004 17:29:00 GMT

http://weblogs.asp.net/alexbarn/archive/2004/05/22/139461.aspx...

RSS Vs Email

Ensight - Jeremy C. Wright — Mon, 24 May 2004 21:06:00 GMT

A wee little table showing the pluses and minuses both for marketers and for customers....

Sindicación, correo-e, bitácoras y Bill Gates

Linotipo — Tue, 25 May 2004 04:30:00 GMT

Ya conté hace un par de días que a Bill Gates le gustan los blogs y la sindicación. Bitacoras.com enlazó ayer un par de reflexiones bastante interesantes al respecto. Una, de Antonio Ortiz en Error500: Microsoft sigue rondando los weblogs:

RSS Vs. Email

incorporated subversion — Tue, 25 May 2004 06:57:00 GMT

I'm turning into a linkbot at the moment...

email AND rss/atom

Gen Kanai weblog — Tue, 25 May 2004 12:45:00 GMT

Alex Barnett has a phenomenal chart tracking some of the benefits of RSS over email, but the key takeaways for...

RSS Technologies

Trapped somewhere between Marketing and IT — Tue, 25 May 2004 15:02:00 GMT

re: Email v RSS, let us move on...

Alex Barnett — Tue, 25 May 2004 21:34:00 GMT

Thanks to all for the comments here...

Have updated the Email v RSS matrix today to incorporate *Jacob Nielsen's* </gulp>, Stuart Watson's and EricShceid's input. Thanks to Steve Rubel & *Scobleizer* for picking this up originally...(also had a request to have this chart included in a forthcoming book!)

re: Email v RSS, let us move on...

wfz@wfzimmerman.com — Wed, 26 May 2004 00:42:00 GMT

Hello,

I am wondering if you would be willing to allow me to publish your
brilliant RSS v. e-mail chart in my forthcoming book, News Feed Fun for
Information Maniacs (Tech Fun Books). It would be under a heading of
"have fun arguing with the marketing guys about e-mail vs. RSS." ;-)

A more or less current outline of the book is available at
http://www.wfzimmerman.com/article.php/20040415135336765.

Cordially,

W.F. Zimmerman

re: Email v RSS, let us move on...

Alex Barnett — Wed, 26 May 2004 05:07:00 GMT

W.F No problem at all!

Alex.

RSS vs. Email, A Comparison

Control K Business and Corporate Blogging — Wed, 26 May 2004 22:33:00 GMT

A nice comparison of the marketing uses of Email v RSS. The title is deceptive, since the argument is that...

Email v RSS, let us move on...

Lockergnome's RSS & Atom Tips — Thu, 27 May 2004 03:48:00 GMT

"Since my earlier post on RSS in relation to email marketing, I've come across many related articles...I thought I'd point to some of these...bottom line is that Email as a sales driver has had dramatic success over the years...the debate should move away from RSS v Email and move to how RSS can become part of the marketing mix."...

"Email content can be highly targeted"

Rok — Thu, 27 May 2004 15:15:00 GMT

That's true, however RSS can be as well. Basically, RSS and e-mail are only channels, the back-end is what makes content targetable, and the back-end usually doesn't care what channel content is delivered through.

Email v RSS, let us move on...

Seblogging — Thu, 27 May 2004 12:40:00 GMT

Since my earlier post on RSS in relation to email marketing, I've come across many related articles...I thought I'd point to some of these...bottom line is that Email as a sales driver has had dramatic success over the years...the debate should move away

eBookit.org | digital scripta manent :: La tabella di Alex Barnett

TrackBack — Fri, 28 May 2004 15:54:00 GMT

eBookit.org | digital scripta manent :: La tabella di Alex Barnett

re: Email v RSS, let us move on...

Alex Barnett — Sat, 29 May 2004 01:00:00 GMT

Rok,

Agreed: See the RSS Positive columns in E-Mail Marketer and Customer perspective above:

"RSS content (through topic channels) has the potential to deliver highly relevant content to subscribers"

Alex.

Courriel ou RSS pour rejoindre vos clients?

AmliorAction - Le Carnet — Fri, 28 May 2004 21:28:00 GMT

Comme un lecteur de Pourriel.ca le souligne aujourd'hui, il devient de plus en plus prilleux de communiquer par courriel avec un groupe de clients ou de partenaires. Que cela soit cause du ras-le-bol des utilisateurs ou des effets indsirs...

It's the Feed Standard Stupid

Alex Barnett blog — Sun, 30 May 2004 10:54:00 GMT

danavan.net/weblog/

TrackBack — Sun, 30 May 2004 17:46:00 GMT

http://www.danavan.net/weblog/archives/email_v_rss_compendium.html

lockergnome.com/rss/resources/

TrackBack — Sun, 30 May 2004 17:47:00 GMT

lockergnome.com/rss/resources/

joueb.com/news/576.shtml

TrackBack — Sun, 30 May 2004 17:52:00 GMT

joueb.com/news/576.shtml

website-analyst.co.il/lucdesk/lucdesk.html

TrackBack — Tue, 01 Jun 2004 18:14:00 GMT

website-analyst.co.il/lucdesk/lucdesk.html

sippey.com/blog

TrackBack — Fri, 04 Jun 2004 15:09:00 GMT

sippey.com/blog

http://adinnovator.typepad.com/ad_innovator (Japanese, i think!)

TrackBack — Fri, 04 Jun 2004 15:11:00 GMT

Alex Barnett??????E????RSS?????????????????????????????????????

http://georgiasla.blogspot.com

TrackBack — Fri, 04 Jun 2004 15:18:00 GMT

http://georgiasla.blogspot.com

handakte.de

TrackBack — Fri, 11 Jun 2004 19:44:00 GMT

handakte.de

davidtouvet.com

TrackBack — Tue, 15 Jun 2004 18:19:00 GMT

davidtouvet.com

http://blogism.org/mtblog

TrackBack — Tue, 15 Jun 2004 18:23:00 GMT

http://blogism.org/mtblog

edbrill.com/ebrill

TrackBack — Tue, 15 Jun 2004 18:27:00 GMT

edbrill.com/ebrill

RSS v Email Marketing Webcast

Alex Barnett blog — Tue, 15 Jun 2004 20:19:00 GMT

emailmarketingblog.de

TrackBack — Wed, 16 Jun 2004 22:59:00 GMT

emailmarketingblog.de

http://cydome.de/mpietroforte

TrackBack — Wed, 16 Jun 2004 23:28:00 GMT

http://cydome.de/mpietroforte

http://openinformation.org/blog/index.php?p=34

TrackBack — Wed, 16 Jun 2004 23:28:00 GMT

http://openinformation.org/blog/index.php?p=34

http://www.ewerx.com/news/2004/06/webfeed_vs_newsletter/

TrackBack — Fri, 18 Jun 2004 17:02:00 GMT

http://www.ewerx.com/news/2004/06/webfeed_vs_newsletter/

streamlinewebco.com/blog/_archives/2004/5/25/75766.html

TrackBack — Tue, 22 Jun 2004 03:48:00 GMT

streamlinewebco.com/blog/_archives/2004/5/25/75766.html

eMail vs. RSS

Meen Blog — Wed, 23 Jun 2004 12:52:00 GMT

Alex Barnett hat einen hervorragenden Artikel in seinem Weblog verffentlicht. Eine detaillierte bersicht von RSS und eMail. Lesen:Email v RSS, let us move on......

http://ideasiteforbusiness.com/emailshorts.cfm

TrackBack — Fri, 25 Jun 2004 13:34:00 GMT

http://ideasiteforbusiness.com/emailshorts.cfm

http://www.adverblog.com/archives/000877.htm

TrackBack — Fri, 25 Jun 2004 13:34:00 GMT

http://www.adverblog.com/archives/000877.htm

http://www.mediafact.nl/weblog.php?id=C0_34_1

TrackBack — Fri, 25 Jun 2004 13:38:00 GMT

http://www.mediafact.nl/weblog.php?id=C0_34_1

http://remix.weblogs.us/archives/021974.html

TrackBack — Sat, 26 Jun 2004 18:00:00 GMT

http://remix.weblogs.us/archives/021974.html

http://themobileplanet.com/blog/index.php?itemid=27

TrackBack — Sat, 26 Jun 2004 18:07:00 GMT

http://themobileplanet.com/blog/index.php?itemid=27

http://wiki-thoughts.blogspot.com/2004/05/email-and-rss-compared.html

TrackBack — Sat, 03 Jul 2004 22:46:00 GMT

http://wiki-thoughts.blogspot.com/2004/05/email-and-rss-compared.html

re: Email v RSS, let us move on...

John Voight — Mon, 12 Jul 2004 02:25:00 GMT

RSS will rule

About RSS readers

Petri Vilén Blog — Wed, 21 Jul 2004 01:32:00 GMT

RSS readers are a wonderful thing. You can read as many blogs as you wish in the same program. I've been using NetNewsWire Lite for a few months now and keeping up to date has never been easier. I know

Hatch's Hit List #23 - Email to RSS

The Importance of... — Tue, 10 Aug 2004 21:18:00 GMT

What is Hatch's Hit List? Sen. Orrin Hatch (R-UT) has introduced the Inducing Infringement of Copyrights Act (IICA, ne INDUCE Act) in the Senate. The bill would make it illegal to "intentionally induce" copyright infringement, but is worded so broadly...

RSS not ubiquitous, yet.

Alex Barnett blog — Fri, 03 Sep 2004 04:35:00 GMT

The Future

sdc{blog} — Wed, 08 Sep 2004 07:29:00 GMT

Can RSS Save Email Marketing ... My opinion: most certainly, but its better done in tandem with email. Theres some things that just do better with a graphical layout format, and RSS is not very good at summarizing things just...

Are webfeeds ready for the mainstream?

Cutting Through... — Thu, 14 Oct 2004 19:11:00 GMT

Courtesy of Alex Barnett (an Online Customer Experience Manager at Microsoft, whatever one of those might be), here's a useful matrix comparison of email and RSS for direct marketing purposes, with links to relevant articles. He makes an interesting...

Carnet de notes » Blog Archive » Newsletters versus RSS : mais qui va triompher

TrackBack — Wed, 01 Dec 2004 14:41:00 GMT

Carnet de notes » Blog Archive » Newsletters versus RSS : mais qui va triompher

More on the RSS vs. Email Debate

Redwood Asylum — Fri, 03 Dec 2004 23:20:00 GMT

From Paul Chaney at RMG: More on the RSS vs.

Web Affiinity

TrackBack — Thu, 16 Dec 2004 01:56:00 GMT

Mais finallement comme le dit Alex Barnett sur son blog : passons d'une confrontation entre RSS et email, à une intégration du RSS dans le mix-marketing. Un lien à visiter absolument tant le tableau dressé est riche ! ...

RSS or Email (Not "vs.")

TrackBack — Wed, 22 Dec 2004 01:21:00 GMT

Back in May 2004, Alex Barnett posted a GREAT Email vs. RSS matrix on the pluses and minuses for content creators (publishers, marketers, enterprises) and end-users...

email vs. RSS

TrackBack — Wed, 22 Dec 2004 17:56:00 GMT

A good comparison from inception to delivery IMHO - but then again - what do I know?:...

Why RSS matters in the marketing world

Alex Barnett blog — Tue, 18 Jan 2005 14:34:00 GMT

Why RSS matters in the marketing world

Alex Barnett blog — Tue, 18 Jan 2005 14:41:00 GMT

Email v RSS

TrackBack — Thu, 20 Jan 2005 16:19:00 GMT

Learning to apply a new technology is easier when it is presented in comparison to something you may already be familiar with...

quest-ce-que-le-format-rss?

TrackBack — Thu, 20 Jan 2005 22:28:00 GMT

Pour bien comprendre la différence qu’il existe entre l’email et le RSS, on peut consulter le tableau comparatif d’Alex BARNETT expliquant les avantages et les inconvénients respectifs de l’utilisation l’email et des fils RSS pour communiquer avec ses clients. La majorité des points de son tableau renvoie sur des articles plus approfondis.

http://ispcon.blogs.com

TrackBack — Fri, 21 Jan 2005 00:55:00 GMT

if you follow this area. RSS has huge unrealized utility, no doubt. One won't replace the other, however.

Webfeed Grab Bag

TrackBack — Tue, 25 Jan 2005 17:58:00 GMT

Useful matrix, with links, which demonstrates why the now-perennial debate over whether e-mail publishing is dead should be laid to rest. Bottom line: E-mail and webfeeds are complementary.

A sound case to include Blogs and RSS in your marketing mix

Pheedo — Mon, 07 Mar 2005 10:50:00 GMT

Blogs and RSS are a cost-effective customer acquisition tool - soon to be an indispensable marketing strategy. But where do they fit into the marketing mix? I've listed below the more popular online lead generation techniques employed by marketers today....

Why & how to add blogs & RSS to your marketing mix

debbie's blog - Debbie Weil is an expert on busine — Wed, 09 Mar 2005 03:11:00 GMT

Excellent article by Bill Flitter on Pheedo's blog. I particularly like his point that blogs can be compared to white papers as a way to showcase your company's expertise. But blogs go a step further. He writes: "However, blogs allow for an ongoing conversation. They can be updated more frequently allowing you to contribute more information and further your position...

The Molander Minute: April 4, 2005

Affiliate Cluetrain — Mon, 04 Apr 2005 21:05:47 GMT

M&A NEWS April Fool Actually Fools Apparently, Shawn Collins' stunt was able to fool... for at least a little while... a few people and earned blog entries from other notables like super-duper affiliate David Lewis. Notably, the folks at Abestweb were fooled fairly well... expressing confusion days later. Urchin AND Webtrends Acquired Overshadowed by the Allmighty Google, Webtrends is to be sold to private equity fund Francisco Partners for $94 million. Some of the more interesting analysis and commentary...

The Molander Minute: April 4, 2005

Affiliate Cluetrain — Wed, 27 Apr 2005 15:58:28 GMT

Jacob Nielsen: what about RSS?

Alex Barnett blog — Thu, 02 Jun 2005 07:05:45 GMT

Jacob Nielsen's written up a look-back article on the 10th anniversary of his widely read Alertbox column...

re: Email v RSS, let us move on...

Tearfang — Sat, 04 Jun 2005 11:41:10 GMT

A missing email positive (and associated RSS negative) is that content is customizable down to the individual. RSS is one size fits all. On filtering and sorting its important to note that emails can only be sorted as atomic units while RSS can be sorted on a feed item level, a positive for RSS.

'The biggest thing is to not overly use the word 'RSS' '

Alex Barnett blog — Sat, 25 Jun 2005 17:07:14 GMT

Seattle Times quotes&nbsp;Scott Gatz, the senior director for personalization products at Yahoo in reaction...

re: Email v RSS, let us move on...

BJ Gillette — Thu, 03 Nov 2005 05:58:17 GMT

Some propose that email and RSS should be combined into RSS email. Instead of simply using an email client to read RSS feeds, users would actually send and receive RSS messages.

An RSS email system would force each user to add every correspondent to a white-list. It would create a great deal of additional network traffic, stressing bandwidth.

And worse, RSS email would present serious archiving problems for organizations that are required to keep copies of all communications.

The full story is at <a href="http://www.emailbattles.com/archive/battles/email_aacjifjcfh_dg/">Email Battles</a>.

re: Email v RSS, let us move on...

Andrea Jasperson — Sun, 05 Feb 2006 09:23:16 GMT

This blog posting is great. Your views are very true. Everyone should start thinking as you are doing.
Andrea Jasperson
http://www.emailmarketing4unow.com

Corporate Blogging 101 » Blog Archive » RSS vs Email

Corporate Blogging 101 » Blog Archive » RSS vs Email — Sun, 26 Mar 2006 23:29:46 GMT

PingBack from http://corpblog.shadowbox.com/2006/03/26/rss-vs-email/

The Choice Between Email and RSS ?

Enclick Blog — Sat, 20 May 2006 02:24:12 GMT

A subject of discussion among the early adopters. The debate is increasingly heated. The conservative faction insists the problems of spam and unnecessary email can be reduced through common sense; Ready for the rebirth of email? - Information World Review.

re: Email v RSS, let us move on...

SteveRene11 — Wed, 31 May 2006 20:19:31 GMT

Could someone help me learn more about the RSS feed process as it appears way to complex for the average internet surfer and could be made easier with the right programming. A Blog is free and easy to establish on many sites today...but RSS feeds seem much more involved to set up on a website or a blog in general?

WE have been watching all the players in this race and have notice a company no one is willing to talk about on the same level for some reason...well NOW they really should! OLA.com (not to be confused with AOL.com) is the newest online auction model having the Big Boys scratching their heads? WHY? Because for only $8 a month anyone Senior to Youngster can place an item up online and learn how to market that item successfully.

Do the Math:
197,000,000 Users / 2,000,000 Online Sellers on the #1 company's site are coming to OLA.com based on the savings they can enjoy! This is NOT rocket science and the media and Wall Street are watching closely to SEE and HEAR what will happen next!
-----------------------
My Auctions: www.MyOLAauctions.us
(Always Use Promo Code 7032 to rec up to $200 in Sign-Up Bonus)

CostPerNews.com - Following the Events of the Online Marketing World and Providing insights and analysis of Affiliate Marketing, CPA, CPC, CPM and CPnext Models

Thu, 11 Jan 2007 18:31:54 GMT

PingBack from http://www.costpernews.com/2007/01/11/social-media-will-save-email-marketing/

Email and/or RSS? « the markITeer

Email and/or RSS? « the markITeer — Thu, 12 Jul 2007 17:11:25 GMT

PingBack from http://markiteer.wordpress.com/2007/07/12/email-andor-rss/

blonde teen cam

blonde teen cam — Wed, 08 Aug 2007 23:16:43 GMT

Email v RSS, let us move on...

' + title + ' - ' + basename(imgurl) + '(' + w + 'x' + h +')

' + title + ' - ' + basename(imgurl) + '(' + w + 'x' + h +') — Tue, 04 Sep 2007 17:59:41 GMT

PingBack from http://dmiracle.com/conversation/if-you-blog-do-you-need-an-e-newsletter/

links for 2007-09-22 « Jay’s blog

links for 2007-09-22 « Jay’s blog — Sat, 22 Sep 2007 08:19:14 GMT

PingBack from http://hcross.wordpress.com/2007/09/22/links-for-2007-09-22/

The Future of Information Syndication. And girls. | sdc[blog]

The Future of Information Syndication. And girls. | sdc[blog] — Sat, 22 Dec 2007 02:55:20 GMT

PingBack from http://www.softlord.com/marketing-and-web-20/the-future/

Copyright Revewals » Alex Barnett’s blog : Email v RSS let us move on…

PingBack from http://copyrightrenewalsblog.info/alex-barnetts-blog-email-v-rss-let-us-move-on/

http://209.34.241.67/alexbarn/archive/2004/05/22/139461.aspx

http://209.34.241.67/alexbarn/archive/2004/05/22/139461.aspx — Mon, 07 Apr 2008 17:53:27 GMT

PingBack from http://frankthefrank.info/entry.php?id=kwws%3d2253%3c167157419%3a2doh%7beduq2dufklyh25337238255246%3c7941dvs%7b

on email

on email — Tue, 20 May 2008 18:17:08 GMT

PingBack from http://elijah.availablenewsmaterial.info/onemail.html

Alex Barnett s blog Email v RSS let us move on | Paid Surveys

Alex Barnett s blog Email v RSS let us move on | Paid Surveys — Fri, 29 May 2009 02:08:11 GMT

PingBack from http://paidsurveyshub.info/story.php?title=alex-barnett-s-blog-email-v-rss-let-us-move-on

Alex Barnett s blog Email v RSS let us move on | Wood TV Stand

Alex Barnett s blog Email v RSS let us move on | Wood TV Stand — Mon, 01 Jun 2009 03:24:33 GMT

PingBack from http://woodtvstand.info/story.php?id=15555

Alex Barnett s blog Email v RSS let us move on | Hair Growth Products

Alex Barnett s blog Email v RSS let us move on | Hair Growth Products — Sat, 13 Jun 2009 15:52:16 GMT

PingBack from http://hairgrowthproducts.info/story.php?id=5028

Alex Barnett s blog Email v RSS let us move on | debt solutions

Alex Barnett s blog Email v RSS let us move on | debt solutions — Tue, 16 Jun 2009 03:42:15 GMT

PingBack from http://debtsolutionsnow.info/story.php?id=8720

Alex Barnett s blog Email v RSS let us move on | work from home

Alex Barnett s blog Email v RSS let us move on | work from home — Tue, 16 Jun 2009 14:15:51 GMT

PingBack from http://workfromhomecareer.info/story.php?id=5215