http://blogs.msdn.com/alexbarn/archive/2004/05/30/144567.aspxThe quicker the marketing industry can develop standard usage and reporting metrics around RSS (and other similar xml feed standards), the better. The current situation, where online 'media properties' owners (including portals, publishers &amp; bloggers)en-USCommunityServer 2.1 SP1 (Build: 61025.2)http://blogs.msdn.com/alexbarn/archive/2004/05/30/144567.aspx#144576Sun, 30 May 2004 17:01:00 GMT91d46819-8472-40ad-a661-2c78acb4018c:144576DannyI don't think it's so much skirting around, as not seeing it as a pressing concern. I can only speak for myself, but I don't see much of the material in feeds as relating to marketing. The web has more value than just as a place for selling stuff. <br> <br>It's not altogether clear what kind of metrics you are looking for. The http accesses from aggregators would probably be an unreliable metric, as feeds can be downloaded without necessarily being viewed. If you wanted to count the number of times a particular item was read, you'd have a hell of a job persuading aggregator developers to record and pass that information on. <br> <br>But anyhow, I'll pass a link to your post onto the list.http://blogs.msdn.com/alexbarn/archive/2004/05/30/144567.aspx#145273Tue, 01 Jun 2004 11:55:00 GMT91d46819-8472-40ad-a661-2c78acb4018c:145273Alex Barnett bloghttp://blogs.msdn.com/alexbarn/archive/2004/05/30/144567.aspx#145283Tue, 01 Jun 2004 12:07:00 GMT91d46819-8472-40ad-a661-2c78acb4018c:145283Alex Barnett blog