Why RSS matters in the marketing world

RSS and Marketing

TrackBack — Tue, 18 Jan 2005 20:36:00 GMT

Alex Barnett has posted a new blog about an e-book on RSS and Marketing he has been involved with.

re: Why RSS matters in the marketing world

Rok Hrastnik — Wed, 19 Jan 2005 05:27:00 GMT

I certainly wouldn't mind having IAB read my book:)

OK, seriously, I wouldn't count on IAB to do something in the area of advertiser accepted RSS metrics standards, because they only came to agreement with rich-media standards only "a short while ago".

Unless of course the big stakeholders, which are moving in to RSS, might push it. But I'm somehow doubting it.

I think there might be better chances of putting at least the basis for metrics standarnization together if the RSS industry got together and started working on it.

There are many problems that we need to work out, starting with what to measure in the first place ...

Anyway, if anyone is interested in perhaps starting a discussion on this topic and perhaps even moving it a little further, please drop me an e-mail at rok.hrastnik@marketingstudies.net

And Alex, thanks for the mention.

re: Why RSS matters in the marketing world

James Governor — Wed, 19 Jan 2005 20:40:00 GMT

measurement as an achilles heel? surely the opposite is true. in the past marketing had no decent measurement metrics. with RSS stuff becomes measureable - sure the counters and monitors aren't perfect, but we're seeing new ways to measure information flows and decision factors.

Definitive, Comprehensive Book on RSS for Marketers!

Dana's Blog - Internet Marketing and Sales Technol — Wed, 19 Jan 2005 18:12:00 GMT

How fitting that the majority of the marketing messages relating to the newest, and most comprehensive e-book on RSS is likely to be delivered through the very medium which is the topic of the book. I'm talking about the buzz on Rok Hrastnik's new book, "Unleash the Marketing and Publishing Power of RSS." This is a new e-book on RSS for marketers: "Unleash the Marketing and Publishing Power of RSS" by European e-marketer Rok Hrastnik, who spent the last year or two researching an exhaustive review of RSS & syndication technology on the web. I was interviewed for the book,...

re: Why RSS matters in the marketing world

Rok Hrastnik — Thu, 20 Jan 2005 04:59:00 GMT

The problem is that there are so many methods of measuring, that standarnization seems almost "impossible". Just imagine how long it took for the ad industry to decide on a standard ad pack. And, the actual RSS "industry" is so young that metrics are still a technical issue for most.

Why RSS matters in the marketing world

Thoughts in and out of my mind... — Sat, 26 Feb 2005 04:02:00 GMT

Why RSS matters in the marketing world : Marketers need to understand that consumers

Online Business Journal - RSS and Blogs Don't Exist?

TrackBack — Thu, 03 Mar 2005 05:38:00 GMT

Well, at least they don't appear to exist in the UK, as Rok Hrastnik discovered on his recent visit to the The International Direct Marketing Fair in London. Not surprisingly, Rok thinks that the direct marketing industry needs a bit of a wake-up call - this is 2005 after all!...

JupiterResearch: RSS will not have a significant effect to e-mail marketing

Alex Barnett blog — Tue, 22 Mar 2005 05:33:00 GMT

'The biggest thing is to not overly use the word 'RSS' '

Alex Barnett blog — Sat, 25 Jun 2005 17:07:10 GMT

Seattle Times quotes&nbsp;Scott Gatz, the senior director for personalization products at Yahoo in reaction...

Alex Barnett s blog Why RSS matters in the marketing world | Paid Surveys

Alex Barnett s blog Why RSS matters in the marketing world | Paid Surveys — Fri, 29 May 2009 01:59:06 GMT

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