Marketers must give up (more) controlhttp://blogs.msdn.com/alexbarn/archive/2005/10/05/477339.aspxMark Baartse : RSS : Lose control over the medium, the ability to “push” at will. Gain customers that truly want your messages - the ultimate opt-in medium. transforming marketer controlled push (such as DM and email) into user controlled push. The useren-USCommunityServer 2.1 SP1 (Build: 61025.2)