Markets really are conversations

re: Markets really are conversations

Paul Niederer — Sun, 16 Oct 2005 03:02:46 GMT

I also thought it was awesome when Marc Andreessen commented on your Blog entry. This one event was the catalyst for crystalising what my own Blog was going to be about. We often forget "famous" people can be intensely interested in the same topic as you are. But thinking of "conversations" should we be that surprised?

When we look at the English speaking world there may be a fraction of one percent interested in this very same topic. How else these days can you find someone new to converse with if say your topic is "Global English". Probably not at the local market, shopping centre or church group. Famous people are also eager to find a forum to share other than the critical eye of the edited media channels.

The convergence of text, audio, music, pictures, video and data will be built upon people having conversations. They will seek self expression through this jigsaw puzzle.

re: Markets really are conversations

Sun, 16 Oct 2005 08:39:25 GMT

"For those who choose to participate..."

For those who choose to participate, who also happen to have the money, technology, skills, time, and access to participate. Web companies talking to a small subset of an early adopter web audience via the web doesn't really feel that revolutionary :)

I'll be more impressed when your average consumer can have this sort of conversation with the companies that make dish detergent or box spring mattresses or discount baby food.

re: Markets really are conversations

alexbarn — Sun, 16 Oct 2005 11:19:27 GMT

'd'. I'm not trying to impress you.

You quote me, so I'll quote you:

'"For those who choose to participate", who also happen to have the money, technology, skills, time, and access to participate.'

You are confusing willingness with other things. If you have the will, you can invest in those things that require you to participate. Btw, how much do you think it costs for someone from a company to monitor what is being said about your company on the 'blogosphere'? Or to posts comments? This isn't rocket science, nor expensive to do. If you think listening to customers is a 'cost' and not an investement then get out of the game of creating products you want customers to buy - you're in the wrong game.

Your comment about the 'average consumer' sounds like you're a marketer. D, are you an 'average consumer'? Or to put it in more straight forward terms, do you buy and use stuff? I know I do. Do I want to have a conversation with the company that supplies my soap or detergent? Not really. Maybe you do, and if so, go for it. If it takes this for you to be impressed, I suggest you go and do something about it. Blog about them. They might even respond...!

re: Markets really are conversations

PeteCashmore — Sun, 16 Oct 2005 14:28:51 GMT

Alex,

Yep, it seems that every time I write a comment about a product on my blog, the creator gets back to me almost instantly. Since most tech-savvy web companies get notified of mentions of their product/service in their feedreader, I guess that's not surprising. But back in 1999, that possibility seemed pretty remote, so its interesting to see how accurate those predictions were.

But I guess "d" has a point - it's only really web companies that subscribe to these ideas. I wonder what would happen if you set up a free blog on Blogger and posted about Microsoft - would Scoble come running? It seems (almost)possible, so maybe we've already started to put the real power into the hands of the "average consumer", whoever he may be...

re: Markets really are conversations

alexbarn — Tue, 18 Oct 2005 07:44:51 GMT

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alexbarnett.net blog — Thu, 19 Oct 2006 03:35:33 GMT

Christopher Carfi threw out a interesting idea yesterday... "When an organization puts out a product,

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Alex Barnett's blog : Markets really are conversations

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Since the publication of the Cluetrain Manifesto , the phrase 'markets are conversations' has been cited widely. In the last two weeks I've been reminded on three separate occasions about how these market conversations are happening, quite literally.

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Markets *really* are conversations

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Alex Barnett's blog : Markets *really* are conversations

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Markets really are conversations

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Alex Barnett's blog : Markets really are conversations