OPML = Attention Data, Attention Engines and Tailrank - podcast with Kevin Burton

re: OPML = Attention Data, Attention Engines and Tailrank - podcast with Kevin Burton

Pete Cashmore — Mon, 14 Nov 2005 04:24:51 GMT

Yeah - that was a really interesting (and intellectual) chat. I like the analogies you made to lenses, perspectives etc. I guess I've undervalued OPML as a source of attention data. For users, attention is about personalizing their experience. But for Google et al, the promise of attention metadata is that they can move from contextual ads to personalized ads, hence achieving ridiculously high clickthroughs. So now that Google Reader is out there, they can presumably use your OPML data to find out even more about your interests and correlate that with what they already know. In many ways, Google is becoming a massive attention harvester.

By the way: what did you use to record the Skype call? It seemed to work pretty well.

re: OPML = Attention Data, Attention Engines and Tailrank - podcast with Kevin Burton

alexbarn — Mon, 14 Nov 2005 07:30:27 GMT

thanks Peter. You say:

"So now that Google Reader is out there, they can presumably use your OPML data to find out even more about your interests and correlate that with what they already know. In many ways, Google is becoming a massive attention harvester."

One thing I'd add to that: they might use the content *in* the RSS feed + the content *within* any permalinks that are pointed to as well.

Glad you 'get it' :-)

Using hotrecorder. see: hotrecorder.com

I'll post something on it.

re: OPML = Attention Data, Attention Engines and Tailrank - podcast with Kevin Burton

alexbarn — Mon, 14 Nov 2005 08:31:43 GMT

Deailed intructions on how to use the HotRecorder product for recording Skype calls here: http://blogs.msdn.com/alexbarn/archive/2005/11/13/492375.aspx

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