So here's an interesting approach to merchandising and pricing your products. Imagine, if you will, that you have set up a company to build sports cars, and you reckon your can sell 50 in the first year. Or maybe, closer to home, you have invented some fabulous new piece of software that you're convinced will sweep the world off its feet and find a home on every desktop and server out there (yes, when I was a lot younger I started out like that as well...). Anyway, after a year, you discover that you are only selling half what you budgeted for, and so you're losing money. What do you do?
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