Wednesday, June 21, 2006 2:54 PM
andyed
The nature of browsing is changing - report from WWW'06
Some good folks at the University of Hamburg
published an update to some long standing historical numbers in web usage research that reveal the way users are browsing the web has changed dramatically over the last few years.
Here's the punchline:
Table 1: Comparison chart of three long-term studies
|
|
Catledge & Pitkow3
|
Tauscher & Greenberg3
|
This Study
|
|
Time of study
|
1994
|
1995-1996
|
2004-2005
|
|
No. of users
|
107
|
23
|
25
|
|
Length (days)
|
21
|
35-42
|
52-195, ΓΈ=105
|
|
No. of visits
|
31,134
|
84,841
|
137,272
|
|
Recurrence rate
|
61%
|
58%
|
45.6%
|
|
Link
|
45.7%
|
43.4%
|
43.5%
|
|
Back
|
35.7%
|
31.7%
|
14.3%
|
|
Submit
|
-
|
4.4%
|
15.3%
|
|
New window
|
0.2%
|
0.8%
|
10.5%
|
|
Direct access
|
12.6%
|
13.2%
|
9.4%
|
|
Reload
|
4.3%
|
3.3%
|
1.7%
|
|
Forward
|
1.5%
|
0.8%
|
0.6%
|
|
Other
|
-
|
2.3%
|
4.8%
|
In particular, note the dramatic increase in new window usage (including tabs). Usage of the back button is decreased, probably directly related to new window/tabs as an alternate page view management strategy.
This work also produced the sexiest image of the conference, a positional click map aggregated across all the users studied and all the pages they viewed.
The dense region at the lower right is the search engine next button. WWW has a long tradition of publishing the proceedings online. This year the papers are available in XHTML, here's the
link for this work.