I’m at f8 and i’ll be updating this post with info as I write more throughout the day.
1. Zuck
1.1 Zuck's opening was amusing, I think he may be running for president.
1.2 he talked about the movement
1.3 Facebook's mission
1.3.1 give people the power to share and make the worl more open and connected.
1.4 giving people the power to share - making the world more transparent.
1.5 we want the community and the ecosystem to be aligned with us.
1.6 Metrics
1.6.1 f8 07 had 24m
half in Us and half outside US
1.6.2 f8 08 had 90m
68% international
now over 400k developers building on top of the platform
more than half the developers are outside the US
helping developers put on garage events
1.7 talked about localization
1.7.1 open for translation in 60 languages
1.7.2 already avail in 15 languages
1.7.3 spanish took 2weeks (I THINK)
1.7.4 french took 24h
1.7.5 community based translation
1.7.6 Platform applications can use the translation foundation to allow their applications to be available in many different languages.
1.8 Awesome thing at the show.
1.8.1 running 4 concurrent events
1.8.2 if you go to the hackathon you can communicate with these people from the venue
1.9 funding for developers
1.9.1 there are 30 developers who have received funding to build on top of Facebook
1.9.2 Zynga raised $29M
1.9.3 over $200M invested in the ecosystem
1.10 expalined the social graph
1.10.1 where social graph came from
1.10.2 expained the virtuous cycle of sharing
1.10.3 sharing drives views drives sharing
1.10.4 most powerful feed is the newsfeed
1.10.5 The day they launched newsfeed, shortly after traffic went up 50%, after that the amount of content produced went up too.
1.10.6 ilike example
within 4 days of launching ilike had 1M people using the application.
1.11 Learned a lot of lessons
1.11.1 need to work more closely with developers
1.12 Announcing a new feed
1.12.1 The Wall feed
1.12.2 You can create full stories in the wall – things you have built, or pictures etc. can be easily visible.
1.12.3 A publisher, iwrite notes, add photos, video, share links.
1.12.4 Remove the concept of adding an application, free to browse around and use anything and you opt in if information or publishing is required.
1.13 Funny video “we’ll do it live”
2 Flipped over to a demo
2.1 The product placement payment from Apple Inc. musn’t have happened, because the mac they were demo’ing on had the apple logo covered with an F8 logo…
2.2 Demo’d the new application model
2.2.1 Wen t to a friend’s profile
2.2.2 Commented on an application without needing to add it
2.2.3 Prompted how to publish it and couldchoose the level of detail.
2.2.4 Whe nyou intereact with anapplication, it gets added to your publisher (if done recently) you can easily add items using the publisher.
3 Outside of facebook
3.1 Expect that less of this movement will be about facebook.com but more about what other people are building and FB is the platform.
3.2 The slide listed:
3.2.1 Twitter
3.2.2 Citysearch
3.2.3 Sixapart
3.2.4 Digg
3.2.5 CBS
3.3 Will push for parity in what applications can do in facebook or outside facebook.
3.4 Facebook connect
3.4.1 Build same kinds of apps across the web
3.4.2 Share information across the web
3.4.3 Control your information
3.4.4 Bringing out the demo partners
(1) Digg
(a) When you digg something on digg it automatically goes into your newsfeed;
(b) You don’t need to worry about the authentication
(c) You can see what your friends do
(d) Thanks everybody “Digg On”
(2) SixApart – David Recordon – I love this guy.
(a) Commenting on blogs hasn’t evolved at the same rate as blogging has
(b) With FB connect they hope to change it;
(c) Created a publin for moveable type which allows you to integrate FB connect auth into your blog
(d) Yo ucan post and leave a comment and your photo/name pulled from your FB profile
(e) Takes advantage of Dynamic privacy – if oyu don’t want to share your picture, whatever your settings on FB are the yare reflected elsewhere.
(f) You can sign in to moveable type using FB authentication
(g) It knows who your friends are on the third party;
(h) The hidden elements like your friends photos appear
(i) Took 1.5 days to implement – Recordon can live demo.
(3) Citysearch
(a) Will be launching a new site w/ some consumer improvements (sharing info is a big piece)
(b) They are very excited to participate J
(c) What could be more trusted/useful than recommendations from your firneds/network.
(d) Lower the barrier to registration
(i) Allow you to take your facbeook identity and port it over to your citysearch account.
(ii) Added a facebook my friends tab.
(iii) You can see the things your friends have recommended
1 Ben Ling (Director Product Management)
1.1 Talked about platform ecosystem
1.1.1 Venture capital = 30 different companies
1.1.2 Adnetworks = 13 different adnetworks
1.1.3 Application dev
1.1.4 Academics = studying and teaching about fb.
1.2 Principals
1.2.1 Meaningful
(1) Social – social apps make use of the osicla graph.
(2) Useful – carpool application, 1/5th of cornell’s students use the carpool application.
(3) Expressive – sharing and expressing yourself, e.g. sports teams or a sketch.
(a) In 1 week alone the graffiti app go 10k submissions
(4) Engage
(a) In the last month alone FB users using playfish applications have played over 900M minutes of games.
(b) A huge amount of engagement
(c) Every day 1M users spend 30mins a day on playfish apps
1.2.2 Trustworthy
(1) As more users join the ecosystem, users and developers get value
(2) “safe and trusted ecosystem”
(3) Secure -
(4) Respectful – respectful of the data and time.
(5) Transparent – clearly explain features –
1.2.3 Well designed
(1) Cleanly designed – new users can quickly and easily pick them up
(a) Usability testing is as simple as grabbing a few friends and getting feedback
(2) Fast
(a) Users want everything now.
(3) Robust
(a) The application should be available when and where;
(b) Scaling from 5 users to 5M users
1.3 We’re listening
1.3.1 Parner more closely with developers
(1) Had ~ 70 developer garages
(2) Haven’t done as gooder job on the online forums – expect more
(3) Incorporating feedback from developers so all stakeholders are represented
(4) Staffing up a fulltime partner and community management organization, and will communicate roadmap.
1.3.2 Keep the ecosystem safe for user sand fair for developers
(1) Last year took a handsoff approach distribution becaome overwhelming.
1.3.3 Help you create more, better apps
1.4 Building platform together
1.4.1 Getting Started
(1) ANNOUNCING: getting you started quickly
(a) Tools and partnerships.
(b) Launchign a new and improved developer website, will provide all getting started information;
(c) Will give you the events happening re. platform
(d) Recent news.
(2) Facebook fund – have given out 10M funding
(3) Kicking off a new competition
(a) 2M over 2mths
(b) New companies, new ideas, FB will select 25 finalists, each will get 25K, users can vote, 5 finalists will receive 250k and mentorship.
1.4.2 Advancing common interests
(1) Facebook verification program
(a) Applications can apply for certification – will be displayed in the application directory and the about page
(b) For users they’ll trust apps more
(c) For developers - get more trust, more visibility, resulting in more users
(2) Facebook great apps program
(a) For high end applications
(b) Embody the principals
(c) Advance the FB mission “give people the power to share and make the world more open and connected”
(d) Will have a minimum userbase and a strong history.
(e) Users
(i) More integrated experience, more content from apps
(ii) Increased vibility, early features, facebook feedback.
(f) OPINION: There is a bit of a disconnect here; they talked about previously the mission was to make Platform apps as powerful as the native apps; now they are saying there is still a gap….
(g) Launch partners – iLike & Causes
1.4.3 Making the web more social
(1) Fb connect
(a) Authentication
(b) Identity
(c) Friends access
(d) Dynamic privacy
(e) Social distribution
(2) Desktop
(3) Mobile
(a) Announcing FB connect for the iPhone – announcing this call
1.4.4 Announcincing the open web founcation
(1) Talked about dataportability
(2) And open web founcation “supporting and will make contributions