I just got an email from Virgin America and one of the interesting things was “Tweet this” button

They let me share their email campaign easily with the masses.

If you think about how email usually gets shared, people forward it – to a limited number of friends.

Allow people to take an action straight from their inbox to tweet it out for the email marketer thats a fairly big return. A return which could be passed back onto the sharer. If each “share” had a unique link, the marketer then knew I was a “sharer” and I drove X amount of conversions, so then they kept on sending me great deals (or even better, throwing me in some rewards program).

Whatcha think?

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