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<?xml-stylesheet type="text/xsl" href="http://blogs.msdn.com/utility/FeedStylesheets/rss.xsl" media="screen"?><rss version="2.0" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" xmlns:wfw="http://wellformedweb.org/CommentAPI/"><channel><title>Arash Ghanaie-Sichanie Blog : Developer Persona</title><link>http://blogs.msdn.com/arash/archive/tags/Developer+Persona/default.aspx</link><description>Tags: Developer Persona</description><dc:language>en-US</dc:language><generator>CommunityServer 2.1 SP1 (Build: 61025.2)</generator><item><title>Meet Isaac and Mort</title><link>http://blogs.msdn.com/arash/archive/2006/09/18/meet-isaac-and-mort.aspx</link><pubDate>Mon, 18 Sep 2006 12:13:00 GMT</pubDate><guid isPermaLink="false">91d46819-8472-40ad-a661-2c78acb4018c:760479</guid><dc:creator>ArashSichanie</dc:creator><slash:comments>0</slash:comments><comments>http://blogs.msdn.com/arash/comments/760479.aspx</comments><wfw:commentRss>http://blogs.msdn.com/arash/commentrss.aspx?PostID=760479</wfw:commentRss><description>&lt;P class=MsoNormal style="MARGIN: 0in 0in 0pt"&gt;&lt;FONT face=Verdana color=#000000 size=2&gt;If you participate in any of developer focused presentations or review meetings at Microsoft, the chances are that you will hear numerous references to Isaac and Mort.&amp;nbsp; We use “personas” to better understand the customers of different needs and focuses and model our product features for them.&lt;SPAN style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/SPAN&gt;In case of developers, Isaac and Mort are the two personas who represent a large portion of our partner developer community.&lt;SPAN style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/SPAN&gt;You can read more about role-based software and customer model &lt;/FONT&gt;&lt;A href="http://www.microsoft.com/dynamics/product/familiartoyourpeople.mspx"&gt;&lt;FONT face=Verdana color=#000000 size=2&gt;here&lt;/FONT&gt;&lt;/A&gt;&lt;FONT size=2&gt;&lt;FONT color=#800000&gt;&lt;FONT face=Verdana&gt;&lt;FONT color=#000000&gt;.&lt;/FONT&gt; &lt;SPAN style="mso-spacerun: yes"&gt;&amp;nbsp;&lt;/SPAN&gt;&lt;/FONT&gt;&lt;/FONT&gt;&lt;/FONT&gt;&lt;?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/P&gt;&lt;img src="http://blogs.msdn.com/aggbug.aspx?PostID=760479" width="1" height="1"&gt;</description><category domain="http://blogs.msdn.com/arash/archive/tags/Developer+Persona/default.aspx">Developer Persona</category></item></channel></rss>