I heard this term being used in a  session with Paul Dawson at Conchango today.  After a little bit hunting around the term appears to have come from the Economist ( who’d have thought !)  a little snapshot is also given by the daily mail.

I am always a little skeptical  of terms and trends such as these. Creating new buzzwords is a great way to generate PR. That said, the underlying facts in the influence of women on the web is undoubtedly  real.