Haute couture is a very demanding business. I find it  a very interesting business. There are huge demands placed on creativity, technical excellence and customer experience. Earlier this year I visited the Victoria and Albert Museum and London and  viewed the Golden  Age of Couture  exhibition.

With the advent of the Internet  and an ever increasing global customer the base Couture house now have to reflect their  brand online. For a number of years couture and luxury brands  have struggled online, some even avoiding  having a presence  at all.

However Couture is starting to lead the way  in the online world the site of Chanel is an excellent example of  technology elegantly deployed.