Yesterday in the morning I saw a new Cisco ad on TV advertising their newest color IP phone - in Italian with English subtitles. It seems to be a trend these days to do non-English ads. Does this mean the US becomes more multi-lingual now? Beats me, the advertisers must know something I don't - then again, they always do. My favorite non-English TV ad is still the Chinese Office ad by FedEx with no subtitles at all!
Compare this to the mostly English ads that you see in Europe - maybe people aren't so scared of globalization after all.