Andrew Coates ::: MSFT

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Storytelling - A Moth-eaten theme

Storytelling - A Moth-eaten theme

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One of the most effective ways to get a message, any message, across is to use stories. For some reason the human brain appears to be wired to be good at remembering and regurgitating stories. I like to begin presentations with a story that’s somehow relevant and am always on the lookout for a good story to add to my repertoire.

The best stories seem to be those told from a personal perspective - either something that happened to you or something you witnessed. Good stories also stir emotions, both in the storyteller and the listener.

The MothThis week I heard two stories that did just that. I’ve been a listener to the Moth Podcast for some time now, and have always enjoyed the mix of professional storytelling with deeply personal and evocative content. Two of the stories I heard this week though moved me as much or more than any other I’ve heard.

The first, told by a comedian, wasn’t funny. The second, told by someone who plays the blues, was uplifting. Both made either made me laugh or cry - literally out loud.

Listen to

and then tell me whether you experienced the same thing.

While you’re there, subscribe to the Moth podcast either in iTunes or via their RSS feed.

  • Totally agree. I've been singing the praises of The Moth for a while now. The stories never fail to get some kind of emotional response but the Anthony Griffith one had me in tears at my desk during my lunch break. If you only subscribe to one podcast this one is a good investment of 10-15 minutes/week

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