I have decided to add Freakonomics to my list of books everyone in the industry should be required to read.  The list now consists of: (In no particular order)


 Money Ball

 America (The Book): A Citizen's Guide to Democracy Inaction


 Bringing Down the House


Of course, owning both the audio version (from audible.com) and the hard cover first edition of each is probably unnecessary and overly excessive, but admirable.