This is the second blog post on the topic of Adaptive Experience using User Segmentation. In this blog post I will go through how to use data from Facebook to differentiate the users on location, and use this to drive the user experience. Adaptive Experience is about tailoring the user experience in...

Adaptive Experience is about tailoring the user experience in order to better match the interests of the end user. This can have a great effect on sales, since a better match between products and user needs increases the chance of a sale. Let’s take a look at the following scenario: Pete...