Forget the Blu-Ray vs. HD-DVD battle. Think H-ROM. At CES, InPhase gave more hints on this technology in collaboration with Hitachi Maxell Ltd:

InPhase will be the first company to deliver a holographic product for professional archive applications in late 2006. The media for this product will be offered through its strategic partner Hitachi Maxell Ltd. The initial InPhase Tapestry holographic recording device will record 300 gigabytes (GB) of data onto a 130 mm disc with a transfer rate of 20 megabytes per second (MB/s). This is compatible with high-definition television transmission rates, and high-end enterprise computer applications.