I saw this a while back and I thought it was a damn good ad. In case you haven't seen it, it's worth a click:

http://microsoft.blognewschannel.com/index.php/archives/2005/11/22/banned-xbox-360-ad-best-ad-ever/

P.S. By the way, while are on 360-related topics. Sega offers a free XBox faceplate bundled with their Full Auto preorders. That's a nifty move. I would even venture to predict that free XBox faceplates bundled with games will become quite common one year from now...