10 Things I learned at AdTech A simple, but hopefully enlightening post today. Its 10 things I learned at AdTech San Francisco: Hulu Rocks! Good content, Tolerable commercial breaks (max of 1 per pod), Ability to embed, etc. Check it out. ...

The numbers recently released by Newspaper Association of America show an accelerating decline in print advertising revenue. I don't want to repeat ideas already expressed more eloquently elsewhere ( here , here , and here ). But I do want to share a...

For those of you using adCenter, you should have already received notice about the release of the v5 API. If you haven't drop us a mail to us at adplate at microsoft! I won't go through all the details of the upgrade here, this is a major release for...

I had the great opportunity to sit on a panel at OMMA on Monday. The session was "Leveraging a Converging Content Ecosystem: As platform interoperability improves, it is increasingly easy to partner with other tool providers and community builders to...

Going to OMMA this week in LA? If so don't miss the Online Content session: Leveraging a Converging Content Ecosystem Monday 3/17 12:15pm - 1:00pm Session Description: As platform interoperability improves, it is increasingly easy to partner with other...

And rounding out the coverage of advertising related sessions at MIX08 are the final four below. I heard that in the coming weeks the MIX08 sessions will be updated again to add video along with the audio and slide options. Tools and Applications...

There's been plenty of buzz (more of the angry hornet variety rather than the just-inhaled-a-lungful-of-dope variety) about Phorm of late, precipitated by a press release that the company put out on Feb 14 in the UK, announcing partnerships with three...

http://bits.blogs.nytimes.com/2008/03/09/aol-brings-out-the-penguins-to-explain-ad-targeting-ok-saul-and-louise-post-with-article/?scp=1-b&sq=AOL+penguin&st=nyt AOL steps up and employs the gang from Happy Feet to put a happy face on targeting...

Despite the beautiful sunny weather in the Bay Area this weekend, I spent most of my time indoors reading Toby Segaran's book "Programming Collective Intelligence". (Ok, I did fit in a couple of trips to the Dog Park - expectations are firmly fixed there...

With the Presidential Campaigns in high swing, especially in the ongoing contest between Barrack and Hillary, Health Care has found a large audience - perhaps only second to the Economy and the Iraq War. Normally a blog on Online Advertising would focus...

For those of you who weren't able to attend an advertising related session in person, or if you're on what I call the "living room track" (i.e. skipping the conference entirely while you watch the sessions for free in your pajamas at home), here are some...

If you're attending MIX08 conference in Las Vegas this week, be sure to check out the sessions being conducted by members of the Microsoft Advertising Platform team. And even if you're not able to attend MIX08 in person, the sessions are being recorded...

Ask yourself, "When was point in your life when you switched from traditional media to the Internet as the primary source of news?". For me it shortly after I got wireless set up early last year. That's when my laptop invaded my evenings and the couch...

You know you are a geek when your friends and you meet over the holidays with explicit instructions from spouses to 'geek out'. Well geek out we did and being that peculiar sub species of geek concerned with data, we geeked out on current trends in data...

In case you haven't seen it yet, you can find the now infamous and well researched IBM study here: http://www-03.ibm.com/industries/media/doc/content/resource/business/2898468111.html There's no question in anyone's mind that advertising in 3 years...

The last few weeks / months have been exciting in the Social Networking space ( Open Social's release , Microsoft's Investment in Facebook , Facebook Social Ad's release ), doubly so here in Silicon Valley since two of the big news makers, Facebook and...

Welcome to the Microsoft Advertising Platform Evangelism Blog! Big team name eh? Well generally we shorten it to AdPlatE - makes remembering the blog name and our alias much easier (i.e. send email to adplate at Microsoft if you want to contact us). This...