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Microsoft Ad Platform Evangelism - AdPlatE
The blog home for Microsoft's Advertising Platform Engineering team.
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Microsoft Ad Platform Evangelism - AdPlatE
10 Things I learned at AdTech
Posted
over 4 years ago
by
MSDNArchive
2
Comments
10 Things I learned at AdTech A simple, but hopefully enlightening post today. Its 10 things I learned at AdTech San Francisco: Hulu Rocks! Good content, Tolerable commercial breaks (max of 1 per pod), Ability to embed, etc. Check it out. ...
Microsoft Ad Platform Evangelism - AdPlatE
A Change of Channels
Posted
over 4 years ago
by
MSDNArchive
1
Comments
The numbers recently released by Newspaper Association of America show an accelerating decline in print advertising revenue. I don't want to repeat ideas already expressed more eloquently elsewhere ( here , here , and here ). But I do want to share a...
Microsoft Ad Platform Evangelism - AdPlatE
adCenter API v4 to v5 migration
Posted
over 4 years ago
by
MSDNArchive
0
Comments
For those of you using adCenter, you should have already received notice about the release of the v5 API. If you haven't drop us a mail to us at adplate at microsoft! I won't go through all the details of the upgrade here, this is a major release for...
Microsoft Ad Platform Evangelism - AdPlatE
Leveraging a Converging Content Ecosystem (Tools)
Posted
over 4 years ago
by
MSDNArchive
1
Comments
I had the great opportunity to sit on a panel at OMMA on Monday. The session was "Leveraging a Converging Content Ecosystem: As platform interoperability improves, it is increasingly easy to partner with other tool providers and community builders to...
Microsoft Ad Platform Evangelism - AdPlatE
OMMA
Posted
over 4 years ago
by
MSDNArchive
1
Comments
Going to OMMA this week in LA? If so don't miss the Online Content session: Leveraging a Converging Content Ecosystem Monday 3/17 12:15pm - 1:00pm Session Description: As platform interoperability improves, it is increasingly easy to partner with other...
Microsoft Ad Platform Evangelism - AdPlatE
MIX08 Final Wrap Up
Posted
over 4 years ago
by
totherow
1
Comments
And rounding out the coverage of advertising related sessions at MIX08 are the final four below. I heard that in the coming weeks the MIX08 sessions will be updated again to add video along with the audio and slide options. Tools and Applications...
Microsoft Ad Platform Evangelism - AdPlatE
Phorm over function
Posted
over 4 years ago
by
ianth
73
Comments
There's been plenty of buzz (more of the angry hornet variety rather than the just-inhaled-a-lungful-of-dope variety) about Phorm of late, precipitated by a press release that the company put out on Feb 14 in the UK, announcing partnerships with three...
Microsoft Ad Platform Evangelism - AdPlatE
Targeting goes mainstream!
Posted
over 4 years ago
by
ebp
74
Comments
http://bits.blogs.nytimes.com/2008/03/09/aol-brings-out-the-penguins-to-explain-ad-targeting-ok-saul-and-louise-post-with-article/?scp=1-b&sq=AOL+penguin&st=nyt AOL steps up and employs the gang from Happy Feet to put a happy face on targeting...
Microsoft Ad Platform Evangelism - AdPlatE
Warning: Book Recommendation Follows
Posted
over 4 years ago
by
MSDNArchive
0
Comments
Despite the beautiful sunny weather in the Bay Area this weekend, I spent most of my time indoors reading Toby Segaran's book "Programming Collective Intelligence". (Ok, I did fit in a couple of trips to the Dog Park - expectations are firmly fixed there...
Microsoft Ad Platform Evangelism - AdPlatE
Advertising in Medical Applications?
Posted
over 4 years ago
by
MSDNArchive
1
Comments
With the Presidential Campaigns in high swing, especially in the ongoing contest between Barrack and Hillary, Health Care has found a large audience - perhaps only second to the Economy and the Iraq War. Normally a blog on Online Advertising would focus...
Microsoft Ad Platform Evangelism - AdPlatE
Wednesday MIX08 Advertising Roundup
Posted
over 4 years ago
by
totherow
1
Comments
For those of you who weren't able to attend an advertising related session in person, or if you're on what I call the "living room track" (i.e. skipping the conference entirely while you watch the sessions for free in your pajamas at home), here are some...
Microsoft Ad Platform Evangelism - AdPlatE
See the Microsoft Ad Platform Folks at MIX08
Posted
over 4 years ago
by
totherow
1
Comments
If you're attending MIX08 conference in Las Vegas this week, be sure to check out the sessions being conducted by members of the Microsoft Advertising Platform team. And even if you're not able to attend MIX08 in person, the sessions are being recorded...
Microsoft Ad Platform Evangelism - AdPlatE
Ads on the BBC?
Posted
over 4 years ago
by
MSDNArchive
2
Comments
Ask yourself, "When was point in your life when you switched from traditional media to the Internet as the primary source of news?". For me it shortly after I got wireless set up early last year. That's when my laptop invaded my evenings and the couch...
Microsoft Ad Platform Evangelism - AdPlatE
House or Host
Posted
over 4 years ago
by
MSDNArchive
1
Comments
You know you are a geek when your friends and you meet over the holidays with explicit instructions from spouses to 'geek out'. Well geek out we did and being that peculiar sub species of geek concerned with data, we geeked out on current trends in data...
Microsoft Ad Platform Evangelism - AdPlatE
The end of advertising as we know it?
Posted
over 5 years ago
by
ebp
1
Comments
In case you haven't seen it yet, you can find the now infamous and well researched IBM study here: http://www-03.ibm.com/industries/media/doc/content/resource/business/2898468111.html There's no question in anyone's mind that advertising in 3 years...
Microsoft Ad Platform Evangelism - AdPlatE
Another Voice Crying for Openness
Posted
over 5 years ago
by
MSDNArchive
1
Comments
The last few weeks / months have been exciting in the Social Networking space ( Open Social's release , Microsoft's Investment in Facebook , Facebook Social Ad's release ), doubly so here in Silicon Valley since two of the big news makers, Facebook and...
Microsoft Ad Platform Evangelism - AdPlatE
Welcome
Posted
over 5 years ago
by
adplate
0
Comments
Welcome to the Microsoft Advertising Platform Evangelism Blog! Big team name eh? Well generally we shorten it to AdPlatE - makes remembering the blog name and our alias much easier (i.e. send email to adplate at Microsoft if you want to contact us). This...
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