In case you haven't seen it yet, you can find the now infamous and well researched IBM study here:

http://www-03.ibm.com/industries/media/doc/content/resource/business/2898468111.html

There's no question in anyone's mind that advertising in 3 years is going to look very different than it does now; the big question is what it's going to look like. The other day I saw the first ad in a while that caught my attention. It was a simple skyscraper, but the text was clean, the image was engaging, and it caught my eye. I clicked on it just to see where it went. It was as far as possible from my experience with the dancing man/dancing alien/dancing dog mortgage ads. I didn't book the hotel that placed the ad, but I am going to book it next time I go to Vegas. Most importantly, the ad wasn't an interruption. It was useful.

The most useful point in the IBM study is  this: " Consumers will conitnue to gain more power over content, but they will not 'skip' all forms of advertising." Consumers aren't anti-ad- they are anti-bad ad. And so are advertisers. The answer to the question of "When are advertisers going to catch on and start moving money from TV onto the internet?" may not be "When they finally get it" but may be as simple as they are- and they need to be able to find the tools to make it easy to create, run and measure ads. Silverlight, anyone? ;)