If you're attending MIX08 conference in Las Vegas this week, be sure to check out the sessions being conducted by members of the Microsoft Advertising Platform team. And even if you're not able to attend MIX08 in person, the sessions are being recorded and posted to the MIX web site (www.visitmix.com) the day after.
Here is a quick rundown of the relevant sessions.
Overview of Microsoft Ad Formats
Thursday, March 6 2:30 PM - 3:45 PM, Delfino 4003
Speaker(s): Alam Ali
Audience(s): Creative
Session Type: Breakout
Learn about all the innovation involving Microsoft ad products ranging from mobile devices and games to desktops and televisions.
Monetization 101
Thursday, March 6 10:15 AM - 11:30 AM, Delfino 4003
Speaker(s): Erynn Petersen
Audience(s): Business, Technical
Come get an overview of Microsoft's complete advertising platform and hear how it is being built.
Future of Advertising Technology
Friday, March 7 8:30 AM - 9:45 AM, Lando 4201
Speaker(s): Eric Picard
Audience(s): Business, Creative, Technical
Come learn how Microsoft views advertising and is approaching the rapidly changing advertising industry.
Tools and Applications for Publishers
Thursday, March 6 4:15 PM - 5:30 PM, Delfino 4003
Speaker(s): Rishi Bal
Audience(s): Technical
Learn about Microsoft ad tools and how they can be used by software publishers and agencies to develop a variety of ad publishing products and services.
Last, and perhaps least, yours truly will be presenting on something not at all advertising related. However, this is a topic that is near and dear to my heart. It's one of the most mysterious aspects of software development and design for most folks. It's something that's easy to mess up, and requires real knowledge and teamwork to get just right.
Delivering International User Experiences
Friday, March 7 11:45 AM - 1:00 PM, San Polo 3401A
Speaker(s): Eric Totherow
Session Type: UX Track
Come hear why creating excellent user experiences in software or services that have a global audience presents a number of significant design and technical challenges that make it difficult to find the right combination of technology, knowledge, and collaboration to produce a cost-effective, viable product. Also, learn how Microsoft is addressing internationalization in a way that produces much better software and user experiences.
If you make it to one of these sessions, be sure to stop by and say hello.
Until next time.
-Eric Totherow