http://bits.blogs.nytimes.com/2008/03/09/aol-brings-out-the-penguins-to-explain-ad-targeting-ok-saul-and-louise-post-with-article/?scp=1-b&sq=AOL+penguin&st=nyt

 AOL steps up and employs the gang from Happy Feet to put a happy face on targeting. Which reminds me: we're launching the latest latest version of AdCenter Analytics! New features include:

·         adCenter paid search integration: customers can link their analytics account with their paid search account – automatically importing their campaign and performance data and associating that with the pipeline for enhanced conversion tracking.

·         Visualizations that allow customers to explore the underlying data beyond report viewing.

o    Campaign report

o    TreeView

·         3rd party media provider integration: Support for importing campaign from other media providers, including Google AdWords and Yahoo paid search, as well as email, banner, and offline campaign.

·         Client Center integration: Analytics customers can now sign up without having an adCenter paid search account. This allows for an easier sign up process and allows us to convert them to adCenter paid search customers simply by upgrading their existing analytics account.

Visit http://adcenter.microsoft.com/analytics to use the service. If you don’t have an invitation code - click here to get one.