Check this video. It is a commercial by Microsoft Digital Advertising Solutions as blogged by bringtheloveback The video shows the relationship between today's advertiser and today's consumer. It is funny.. The Break-Up Uploaded by Damon_Crepin-Burr

The newly published TRUSTe report on consumer perception towards targeting has some interesting statistics. 71% of respondents were aware that their browsing history is collected for targeting purposes 40% of those polled are familiar with the term "behavioral...

There is a nice post by Jigar, a Program Manager on our team that highlights the new features in adCenter Analytics Beta refresh. You can read it here . Please send us your feedback and questions.

Matthew Creamer in his article in Advertising Age questions the viability of Internet as a great medium for advertising. Here's the issue: The Internet is too often viewed as inventory, as a place where brands pay for the privilege of being adjacent to...

Silverlight Streaming is a Windows Live service that provides 10GB of free storage to host your media content and rich internet applications. At MIX08, a pilot program for injecting advertising into Silverlight applications was announced. The Silverlight...

We launched a new community website named  www.adcentercommunity.com This new site enhances the adCenter customer experience by providing a one-stop online community for advertisers, publishers and analytics users. You will find user forums and product...

The new video site Hulu is out of private Beta and is now open to public. I am really impressed with this site. NBC and News Corp. have signed up lots of partners for some great content and the UX is absolutely amazing. I am not going to cover all the...

According to Guardian, these are the world's 50 most powerful blogs. One of my favorites, Techcrunch makes it to the third spot. How many of them do you have on your blogroll?

This report in NY Times talks about a new project named Canoe that brings together 6 of the biggest cable companies together to form an ad network. I have always imagined the set top box sitting in my living room as the best data collection point. It...

Gatineau is invitation-only. You can request an invite code here . Create a profile Once you have entered the invitation code, and clicked next, you are ready to start the installation process. Go to Analytics tab, you will see two icons: profiles...

adCenter Analytics (aka Project Gatineau) Beta Update is now Live! Visit: http://adcenter.microsoft.com/analytics Some of the key Beta Update features are: Free analytics-only account. We listened to the customer feedback and have removed...

This piece of software is absolutely awe inspiring. I cannot wait for its release and for all of us to get our hands on it. I am talking about the World Wide Telescope . It is developed by Microsoft researchers and was presented at TED today. Amazing...

I will be at MIX08 in Las Vegas beginning next Tuesday, March 4. Its my first time at MIX, so I am excited to see the keynotes by Ray Ozzie and Steve Ballmer. I am doing a demo of analytics with Silverlight about which I will blog more during MIX (in...

Microsoft announced a new tracking standard to measure campaign performance today. Today the "last click" is attributed with the conversion that results in a somewhat broken view of campaign effectiveness. With engagement mapping, advertisers...