This piece of software is absolutely awe inspiring. I cannot wait for its release and for all of us to get our hands on it. I am talking about the World Wide Telescope . It is developed by Microsoft researchers and was presented at TED today. Amazing...

I will be at MIX08 in Las Vegas beginning next Tuesday, March 4. Its my first time at MIX, so I am excited to see the keynotes by Ray Ozzie and Steve Ballmer. I am doing a demo of analytics with Silverlight about which I will blog more during MIX (in...

Microsoft announced a new tracking standard to measure campaign performance today. Today the "last click" is attributed with the conversion that results in a somewhat broken view of campaign effectiveness. With engagement mapping, advertisers...