adCenter Analytics (aka Project Gatineau) Beta Update is now Live!

Visit: http://adcenter.microsoft.com/analytics

Some of the key Beta Update features are:

  • Free analytics-only account. We listened to the customer feedback and have removed the $5 adCenter sign up fee.
  • New tool for auto-tagging your web site
  • Commerce ROI reports
  • 3rd party paid search campaign import for Google and Yahoo! paid search campaigns
  • Campaign timeline report
  • Tree-map reports for Traffic and Inbound referrals
  • Age-Gender composite segment
  • Domain white-listing (only data from domains you specify are included in reports)
  • Visitor loyalty metrics (depth & length of visit, frequency, loyalty, new versus returning visitors)

Take it for a spin, and send your feedback.