Danny commented on this post, and sensibly makes the point: "It's not altogether clear what kind of metrics you are looking for."
So, to clarify...I'm asking for:
an agreement on the key metrics that marketers (and anyone interested) can use to understand and compare useage & consumption data of RSS feeds at the aggregate, not personal data level.
(Before I go on, I agree with Danny: the web does have more value than just a place for selling stuff :-) ...in the same way RSS will have many more applications & usage scenarios than content/blogging syndication...)
Whatever the solution, it needs to be driven from the server-side (as per current email/web reporting solutions/modules).
There are ways of achieving some of the above metrics today:
I'm already seeing RSS feeds that are using first of these two techniques. By using these techniques you could get:
Most blogging & CMS today software provides:
I don't know how the remainder would be achieved:
++ number of views/impressions of headline only++ number of views/impressions of headline only by client++ click-throughs generated from RSS reader to webposting
The fact is we can get some of the metrics/reporting <not just> marketers need (although I believe this depends however of the type of feed you are using, i.e. RSS or whatever) , but we don't have an industry agreement on what the key metrics should be. This is what I propose needs to happen, pronto.
(Update: Since this post, I think I've found some answers)