The guys who brought you Hot or Not, now give you a decent reason to vote - the opportunity to win $100K.
At Vote or Not, they are giving away $200k...Why? Because it'll be the best $200K's worth of marketing dollars they have probably spent...but they have another reasonable reason:
"In a nutshell, we're doing this because we care, and because we can. We also like the idea of doing this because nobody else has done it before, and we like to do crazy, new things."
(Via Dan Gillmore.)