Alex Barnett's blog

The blog of Alex Barnett

January, 2005

  • Alex Barnett's blog

    Why RSS matters in the marketing world

    • 10 Comments
    After spending over 5 months researching the subject of RSS marketing, Rok Hrastnik has finally released his new e-book, 'Unleash the Marketing & Publishing Power of RSS' . Why RSS Matters in the Marketing World The reason this guide matters and will...
  • Alex Barnett's blog

    Moving to Redmond

    • 18 Comments
    On Monday I start my new role at Microsoft, this means I'll be relocating from London to Seattle, taking my family with me at the end of Feb. As you might imagine, I'm really excited: New role, new city, new country! I've been to Seattle a few times before...
  • Alex Barnett's blog

    Measuring RSS Marketing

    • 8 Comments
    As RSS continues to become part of the fabric of internet, the issue of RSS metrics and measurement will matter more and more to marketers. A ClickZ article, 'Measuring Blog Marketing' tees up the problem nicely: "Considering all the talk about reaching...
  • Alex Barnett's blog

    Google phone or phoney?

    • 6 Comments
    via Techdirt : "The Times Online in the UK has announced, definitively, that the only possible reason why Google might be searching for such a person is because Google "is set to launch a free telephone service that links users via a broadband internet...
  • Alex Barnett's blog

    Blogging is no longer cool

    • 13 Comments
    What happens when 'blogging is no longer cool'?" Dana asks this question in the context of consumer marketing and the effect of moving fashions... "The whole 'blog thing' couldn't be much more in your face that it is. It's in business, politics, on the...
  • Alex Barnett's blog

    Comment spam - it's going to get a little better

    • 6 Comments
    News that Google, MSN and Yahoo unite to battle comment spam is most welcome .
  • Alex Barnett's blog

    Interactive fridge magnets

    • 1 Comments
    A bit of fun to kick off the New Year - interactive fridge magnets in Flash. via Unreasonable Man .
  • Alex Barnett's blog

    Unusable RSS ads, courtesy of Jacob Nielsen

    • 10 Comments
    Thanks Jacob, I really wanted this is life insurance ad in my RSS reader when I subscribed to your Alertbox RSS feed powered by 'News is Free' (but at a cost): "Up to $250,000 in life insurance with inexpensive rates. Highly advanced life insurance system...
  • Alex Barnett's blog

    RSS, blog, post or pidgeon? Mixed media marketing

    • 2 Comments
    Microsoft's Kevin Briody is experimenting with various online media channels to target the acedemic developer audience. It is the kind of experiment every online marketer should be trying out, especially if their target market is technical in nature....
  • Alex Barnett's blog

    Windows tunes

    • 8 Comments
    This is mad, sad, and very good... Windows Noises Via Robin Good .
  • Alex Barnett's blog

    MSN Search Beta getting more attention today...

    • 6 Comments
    Some buzz out there today about MSN Live Beta Search... Search Engine Watch is convinced and blogged it , their forums are buzzing ... Threadwatch is going bananas, this guy has theory , John thinks it's official , and Jon isn't sure ...but these guys...
  • Alex Barnett's blog

    'Egg on face' if MS employees use Google 68% of the time?

    • 2 Comments
    Bobbie Johnson at the Guardian blog has picked up on the Slashdot article where the VisitorVille website claims to show how employees of large cops (including Microsoft) use the web. The Guardian writer, Johnson, seems to take particular delight in pointing...
  • Alex Barnett's blog

    Google Video live

    • 2 Comments
    Via Inside Google : "It's up! Check out the about page . It explains that it indexes closed captioning, as expected, allowing you to search what is being said, not just the titles." Example Google Video results: Microsoft Blogs Spam Search Engine Watch...
  • Alex Barnett's blog

    I like Blog TV, I love Xbox Media Centre Extender

    • 3 Comments
    Blog Television pointed me to short movie by Engadget showing how the Xbox Media Centre Extender works. I'd read a few articles on this new product recently but didn't quite 'see it'. After s eeing the movie , I now see the light... (Thanks to Long Tail...
  • Alex Barnett's blog

    Nothing for sale at ebay

    • 8 Comments
    via the Register , somebody is selling nothing at ebay . I asked if I could see a picture, no response yet. Current bid: £9.5 million. Update (22 Jan): Boris kindly made this nice pic of nothing . Unfortunately, the auction has been pulled by ebay , so...
  • Alex Barnett's blog

    Really Simple Subscription

    • 1 Comments
    Nick Bradbury picks up on the RSS UI problem David Winer has pointed out : "Dave Winer proposes a solution to the problems caused by the lack of a standardized method for feed subscription. While I would love to see these problems resolved, with all due...
  • Alex Barnett's blog

    The RSS Customer Experience

    • 4 Comments
    Ivan Pope , now that's a name I've not heard for a while... (Ivan is one of the 'old skool' onliners (I realise there where 'old, old skoolers' hacking arpanet 20 years ago, so 'old skool' as in 'commecial internet at least), who was one of the first...
  • Alex Barnett's blog

    "Refresh of Internet Explorer inevitable"...Why? RSS of course...

    • 3 Comments
    I have absolutely nothing to do with the IE team (and have NO visiblity into their product plans), but I have to agree with David Berlind's conclusions over at ZDNet , namely that IE needs a refresh, quick, and RSS is the reason why: "Microsoft's growing...
  • Alex Barnett's blog

    Redmonk: changing the analyst industry by open sourcing it

    • 2 Comments
    Redmonk, a small IT analyst firm, wants to change the analyst industry by open sourcing it. James Governor at Redmonk explains: "After setting up RedMonk one of the first questions I was asked came from one of the coolest people I have met in this business...
  • Alex Barnett's blog

    Googled - another Mozilla developer

    • 0 Comments
    Beta News reports that a second Mozilla developer, Darin Fisher has joined Google. "Darin, a former IBM and Netscape employee, is a "module owner" for the Mozilla project and is in charge of cookies and permissions, as well as Mozilla's networking library...
  • Alex Barnett's blog

    New e-book out tomorrow: Unleash the Marketing & Publishing Power of RSS

    • 0 Comments
    Tomorrow will mark a milestone in the world of RSS marketing: Rok Hrastnik of marketingstudies.net will release his 550 page e-book (apparently there will be a shorter version :-), 'Unleash the Marketing & Publishing Power of RSS' . I'm really looking...
  • Alex Barnett's blog

    What is 'Open Source Marketing'?

    • 2 Comments
    I caught up with James Cherkoff last week, and we quickly got to discussing a meme I'd heard a couple of times before: 'open source marketing'. I asked what he meant by the term. This is his best answer so far : "When was the last time you saw an advert...
  • Alex Barnett's blog

    International Internet-Free Day

    • 3 Comments
    Global Ideas Bank , an 'online democratic think-tank' proposes this Sunday, Jan 30th, as an Internet-Free Day. "...recent events should remind us what is truly important: friends, family, health and freedom. So stay off the e-mail, unplug the PC, escape...
  • Alex Barnett's blog

    Technorati tags (updated)

    • 2 Comments
    Time to try out the Technorati tags I think. Technorati:[Tags] Update 30 Jan 05: Like Tim Bray , I think there is something potentially really interesting about the tags concept (see David Sifry's overview). But I'm a bit confused. I get the concept,...
  • Alex Barnett's blog

    Gates explains 'communists' comment

    • 2 Comments
    Gizmodo has posted the fourth part of the interview with Bill Gates , probing further on the 'communist' comment he made in a Cnet interview a day before. The interview also goes into some depth around Microsoft's role in the DRM space.
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