Jeremy Allaire seems to be getting Xcited. (In case you don't know, Jeremey was CTO at Allaire, now part of Macromedia).

"What was not talked about broadly [last week] was the much more important details on how the XBox is going to help transform digital media distribution on the Internet.  While many have lauded the mini-mac as a potential consumer-friendly, possibly living-room friendly device that could also help distribute media, the XBox 360 is smack aimed at this and will rock the consumer world with it's features, functions and price."