Frankie Fresh points out that RSS Bandit developers are considering an ad blocking feature in the next version of their RSS reader.

The RSS ads arms war begins, it goes like this:

--Users want easier ways to consume relevant content and RSS meets the need. (Dave Winer early 1999)

----Software developers see the RSS opportunity, so they create RSS clients/aggregators to meet the need. (1999)

--------Media & advertising industry sees the RSS opportunity, so they meet their need. (May 2004)

----------------Users want to avoid RSS advertising, so software developers meet the need. (April 2005) 

--------------------------------Etcetera, etcetera...