Infoworld reports of Microsoft's demonstration of a link between its CRM package (new brand is Microsoft Dynamics) and RSS at the Microsoft Business Summit in Redmond.

""Think about a CRM application with this role-based approach. A sales person wants to be able to have customized reports around their pipeline. They want to have customized tools and reports and what we've done is because we're putting Web services interfaces on all our of our ERP applications, it's a relatively easy thing for us to put an RSS pipe in front of one of those, so that someone in the sales role can use RSS to subscribe to application events," Utzschneider said."

I like it.

This follows last week's news that Salesforce is RSS enabled with Spanning Salesforce 2.0.