Charlene Li has posted a link to a series of videos of presentations given at the Consumer Forum event in NYC about how companies can tap into social computing.

This is my pick:

"Charlene Li: "Social Computing -- Bubble or Big Deal?" (29 min. 38 sec.)
Find out how companies can tap into new technologies such as blogs, RSS, viral marketing, and podcasting to develop deeper relationships with consumers — including five rules that companies should follow to successfully grow these new relationships."

According to Charlene, "Successful social computing requires ceding control to build the relationship". 

I know the use of the word 'consumer' drives a few people quite crazy, Tim Jarrett being the recent agent provocateur on this theme. Tara provides the contrary view: 'I consume, therefore I am'

In other words, 'I remix, therefore I am'.