Scott Karp has been writing some some good stuff of late. His latest (in a series of 'Setting-the-Cat-Among-the-Pigeons-esque) post, he writes:

"I’ve argued that if Media 2.0/New Media is based on Web 2.0 applications, it’s going to overwhelm the average person.

...Here’s the problem — Web 2.0 is not a great platform for helping the average person consume media.

Consumer-created media is transforming the content landscape for the better, and consumer-controlled media is undoubtedly the new paradigm. But the average person does not have much time (if any) to spend creating media and has patience for only a finite amount of choice. Bloggers and others who put a lot of time and effort into media consumption and media creation are outliers — people may want something more customized than the morning paper, but they still want the simplicity and leisure feel. Media based on Web 2.0 is just too hard."

The 'simplicity and leisure[ly?] feel'. I buy that.

I buy that we need better, smarter, more usable and intuitive interfaces that make it easy not only to find the signal in the noise, but also to contribute to that noise.  Your noise could be my gold and visa-versa.

People are creating content all the time. Every time we speak, doodle, draw and write, we are creating content.  Every photo we take and video we shoot, every playlist and wishlist we create is content. Some of it we'll not want to share with anyone, sure. But quite a lot of it we do want to and can share, with varying degrees of success. We've still got a long, long way to go in this regard.

Scott's message is spot on here - the web isn't easily writeable for the 'average person': let's make our content really easy to create, really easy to share and really easy to find.

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