Joshua Porter gave a talk recently 'Web 2.0 - Leveraging the Network'. He has published the slide deck that accompanied the talk and I ran through it this morning...I wish I could have attended, it looks great. I guess I'll have to ask him to go through it at our next podcast ;-)

One slide caught my eye. It was the following statement.

"The Challenge is to design software that alleviates the frustration of too much information, choices, and things competing for our attention."

For me, this encapsulates the response to the Attention Problem.


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