Now here's an Attention data experiment. This time by J Wynia.

"I’ve read several times that if they have age, sex and zip code, they can get really pretty accurate targeting to an individual. So, why is the information about me not easily available to me to glean insights from? Why can’t I follow my own trail and look back at my journey?"

What he's done is very interesting. He's hooked the AttentionTrust recorder extension to connect to an instance of Root Vaults server that he's running on his own webserver. 

(Update March 11 2006. Cori Schlegel corrected me on the above point. In fact what J Wynia used was the Attention Toolkit a free, open-source utility that records "attention data" from the AttentionTrust Extension into a MySQL database that he installed on his own webserver.)

He's now recording and storing his own clickstream data in his database, which he could connect to any other service he chooses. Or not.

He's documented all this so you can try too...

"After a few weeks or months, you can start digging deeper through the growing pile of data. Enjoy."

Why? Because it's his data. And he can.

-

P.S Attention Trust Recorder is currently only for Firefox, but a port of the extension to IE seems to be on the way...

Related: My Attention Writings

-

Tags: