The new "Real World SOA happens {here}” online campaign site is live!  Visit www.microsoft.com/soa to learn more about Real World SOA.  Hear customers tell their stories of how SOA from Microsoft - and a real world approach - is delivering significant, tangible and measurable benefits to their businesses.

There are many unique features to this site:

• It is one of the first Silverlight 2 experiences to go live—6 days after RTW!
• The non-SL experience builds on the learnings from the Olympics to encourage SL adaptation
• It leverages the digital marketing learning out of the HHH launch to present the video content in new and engaging ways
• It is a true interactive experience—the  videos we shot with customers integrate into a digitized format that allows the user to pick and choose their SOA Launch journey
• The site interlinks with two registration sites (for the Road Show and Conference) to provide a complete picture for the user, including automatic “Save the Date” Outlook placement