In case you couldn't tell, in microsoftie speak, I'm super excited about (advanced) search macros.  I've created about 50 macros, the best of which I selected for the macro directory on this site.  Almost all of these macros feature LinkFromDomain heavily.

Significant portions of my work experience since '96 have involved doing SEO, and I'm jazzed that the search engine community is appreciating the Live Search syntax for their assessment purposes.  However, that's mising the really interesting and important point here.

Search Macros vs Rollyo/Sites Search
Macros are often compared to Rollyo or other site bundling search offerings, but I hope the blog post describing LinkFromDomain, LinkDomain, and featuring other operators, sets the record straight.  Defining a set of sites to search is cool, and an idea well due to be commonly available. To be fair, Rollyo's UI and integration is slick, but  Micah Alpern hacked up a search of his blog, the blogs he linked to, or the web at large with a Google API hack back in 2003!

Using the link domain operators, you can go well beyond a simple set of sites.  You can:

  • keep a living list of the sites that link to you and search them
  • keep a living list of the sites you link to and search them
  • do the same for a set of trusted sites

Access to other advanced syntax differentiates further from simple site search amalgamations.  Heck, Scoble pontificated about a search engine that excluded blogs that participate in pay per post.  While I didn't figure out a way to focus this on only those PPP bloggers who don't disclose their interest, I think it's impressive that the basics can be done at all.  It's called macro:andyed.realBloggers, and uses -inbody:counttrackula.com to exclude sites that use the PPP tracking script (I think!) and hasfeed: to restrict to blogs (or other pages with syndication).

Super Hubs: DiggRank
The promise of personal networks of trust in information retrieval is not fully realized by the macros offering, but it's an important step in the right direction.  For super-hubs, like Digg or Delicious, linkFromDomain captures some really interesting human attentional residue.

Let me introduce macro:andyed.DiggRank. Try it for:

If you'd prefer to diversify from Digg, try macro:andyed.popularRank which maps from delicious, digg, stumbleupon, reddit, wink, and rojo:


This isn't just site search :)

One more example: there's a classic set of works by John Brunner that neatly fit into the cyberpunk genre, but predate the 80s rise of writers like Gibson, Sterling, and Stephenson.  My macro:andyed.cyberpunk nails the simple query John Brunner and provides the perfect background for my previous sentence. While wikipedia dominates page 1, note the diversity of domains returned on page 2 and beyond.  Only 7 domains were programmed into the macro, but they're used as jumping points to create a search set of 10,000 pages.